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What is ParcelWILL?

ParcelWILL, formerly ParcelPanel, is CWILL’s flagship post-purchase growth platform created for Shopify direct-to-consumer brands. It consolidates order tracking, returns and exchanges, and shipping protection into a unified system that enhances the customer journey after checkout. Instead of sending customers to external carrier pages, merchants can deliver fully branded tracking experiences that reinforce trust and increase engagement. Proactive shipping updates significantly reduce WISMO tickets, lowering customer support costs and freeing up team resources. The platform’s exchange-first returns workflows help businesses retain revenue by encouraging size swaps, store credit, and alternative product selections rather than refunds. A self-service returns portal automates approvals and communications, streamlining operations and improving customer satisfaction. Shipping protection safeguards orders from theft, loss, damage, or delays, protecting both margins and brand reputation. With integrations across 50+ Shopify apps and access to 1,400+ global carriers, ParcelWILL fits seamlessly into existing ecommerce stacks. Built for Shopify certification guarantees reliability, performance, and compliance with Shopify’s highest standards. Beyond operational efficiency, the platform turns tracking pages and return emails into marketing touchpoints that drive upsells and repeat purchases. Trusted by more than 50,000 DTC brands worldwide, ParcelWILL consistently delivers measurable gains in retention and revenue recovery. By transforming post-purchase friction into loyalty-building experiences, ParcelWILL helps ecommerce brands convert operational challenges into competitive advantages.

What is Insertr?

Insertr effectively incorporates physical marketing inserts into Shopify orders by leveraging specific targeting criteria. These inserts can include a variety of items such as samples, appreciation notes, discount codes, and promotional flyers, ensuring they are delivered to the right customers. While typical email campaigns achieve an open rate of approximately 25%, every package shipped guarantees a visibility rate of 100%. Insertr revolutionizes the fulfillment process by turning it into a productive marketing platform. Users can set rules based on factors like order value, customer tags, items purchased, shipping locations, language preferences, or subscription milestones. Once an order meets these criteria, Insertr treats the insert as a line item for processing by the warehouse, streamlining operations without the need for specialized integrations. Key features include over 15 different rule types, A/B testing with validated statistical significance, conversion tracking, ROI evaluation, and monitoring of discount codes. This system is compatible with any third-party logistics provider and is particularly beneficial for direct-to-consumer brands, subscription services, and Shopify merchants seeking to boost repeat sales through targeted physical marketing techniques. Moreover, Insertr allows brands to enhance their marketing strategies by providing insights into the performance of various inserts in real time, enabling continuous improvement and optimization of their marketing efforts.

Media

Media

No images available

Integrations Supported

Shopify
Axis LMS
CWILL
DSers
EComposer
Flits
GemPages
Gorgias
Growave
Intercom
Judge.me
Klaviyo
Omnisend
Sendcloud
Shippo
Shopify Email
Stamped
UPS Ready
WooCommerce
Zendesk

Integrations Supported

Shopify
Axis LMS
CWILL
DSers
EComposer
Flits
GemPages
Gorgias
Growave
Intercom
Judge.me
Klaviyo
Omnisend
Sendcloud
Shippo
Shopify Email
Stamped
UPS Ready
WooCommerce
Zendesk

API Availability

Has API

API Availability

Has API

Pricing Information

$11 per month
Free Trial Offered?
Free Version

Pricing Information

$19/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

CWILL

Date Founded

2014

Company Location

United States

Company Website

www.cwill.com/parcelwill/

Company Facts

Organization Name

Insertr, Inc.

Date Founded

2024

Company Location

United States

Company Website

www.insertr.com

Categories and Features

Returns Management

3PL / ERP Integration
Automated Exchanges
Branded Experience
Custom Return Policy
Inventory Management
One-Click Returns Processing
Returns Analytics
Shopper Self-Service
Smart Data Collection

Categories and Features

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

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