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What is Parllay?

Parllay serves as a customized marketing platform aimed at improving the engagement experience for WeChat followers. By adopting Parllay, companies are able to easily pinpoint potential sales prospects within their follower demographic, nurture clients throughout different phases of their journey, accelerate conversion timelines, and enhance the rate at which followers become purchasers. The Parllay-WeChat Customer Relationship Management (CRM) system equips businesses with essential tools to manage WeChat Official Accounts, identify customers within their follower lists, increase purchase conversion through personalized engagement tactics, and refine marketing strategies through in-depth data analysis. Additionally, the integration with HubSpot CRM simplifies the management of the progression from "follower" to "lead" and ultimately to "customer." This partnership between Parllay and HubSpot encourages omni-channel marketing automation, allowing potential buyers to more actively navigate their buying journeys, resulting in higher completion rates for transactions. By utilizing Parllay’s WeChat marketing automation in conjunction with HubSpot’s workflow functionalities, businesses can tap into the behavioral insights of each potential customer, fostering more impactful interactions and improving sales results. This holistic strategy guarantees that every engagement with customers is maximized for optimal success, ultimately leading to greater brand loyalty and sustained growth.

What is BuzzMonitor?

Enhance your social media customer relationship management by unifying teams and ticketing systems within a single platform. By leveraging ticketing systems to prioritize inquiries and feedback, your analysts can address the most critical issues first; implement alerts for urgent situations, and create teams along with frequently asked questions to improve customer service efficiency. Buzzmonitor’s Smart Replies feature facilitates automated responses across all social media platforms, lightening the load on your human resources and providing real-time updates to your customer service representatives. In addition to managing social media communications, you can efficiently handle and respond to emails as well. This integration guarantees that whether it’s your brand or that of your client, all customer interactions via email can be overseen with the same in-depth customer service analytics and service level agreements provided by Buzzmonitor for social media. Such a comprehensive approach not only enhances productivity but also cultivates a smooth customer experience across various communication channels. By ensuring that all communications are tracked and managed effectively, you can adapt more easily to customer needs and expectations.

Media

Media

Integrations Supported

Facebook
Facebook Messenger
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Instagram
LinkedIn
WeChat
WhatsApp
X (Twitter)
YouTube

Integrations Supported

Facebook
Facebook Messenger
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Instagram
LinkedIn
WeChat
WhatsApp
X (Twitter)
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Parllay China

Date Founded

2013

Company Location

China

Company Website

www.parllay.cn/en/

Company Facts

Organization Name

BuzzMonitor

Date Founded

2004

Company Location

Spain

Company Website

getbuzzmonitor.com/en/social-crm/

Categories and Features

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Social CRM

Calendar/Reminder System
Customer Support
Email Marketing
Lead Capture
Lead Nurturing
Live Chat
Marketing Automation Integration
Multi-Channel Social Integration
Social Media Monitoring
Task Management

Categories and Features

Social CRM

Calendar/Reminder System
Customer Support
Email Marketing
Lead Capture
Lead Nurturing
Live Chat
Marketing Automation Integration
Multi-Channel Social Integration
Social Media Monitoring
Task Management

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