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What is Parllay?

Parllay serves as a customized marketing platform aimed at improving the engagement experience for WeChat followers. By adopting Parllay, companies are able to easily pinpoint potential sales prospects within their follower demographic, nurture clients throughout different phases of their journey, accelerate conversion timelines, and enhance the rate at which followers become purchasers. The Parllay-WeChat Customer Relationship Management (CRM) system equips businesses with essential tools to manage WeChat Official Accounts, identify customers within their follower lists, increase purchase conversion through personalized engagement tactics, and refine marketing strategies through in-depth data analysis. Additionally, the integration with HubSpot CRM simplifies the management of the progression from "follower" to "lead" and ultimately to "customer." This partnership between Parllay and HubSpot encourages omni-channel marketing automation, allowing potential buyers to more actively navigate their buying journeys, resulting in higher completion rates for transactions. By utilizing Parllay’s WeChat marketing automation in conjunction with HubSpot’s workflow functionalities, businesses can tap into the behavioral insights of each potential customer, fostering more impactful interactions and improving sales results. This holistic strategy guarantees that every engagement with customers is maximized for optimal success, ultimately leading to greater brand loyalty and sustained growth.

What is Factoreal?

Every marketer has the capability to thrive when equipped with effective tools. Factoreal presents itself as a holistic omnichannel customer engagement platform tailored for marketers' needs. So, what makes Factoreal a standout choice? Its intuitive design simplifies the process, enabling marketers to craft engaging and unique customer experiences without needing advanced technical skills. By adopting an omnichannel strategy, Factoreal connects with customers at every interaction point, whether it's through email, social media, chat apps, or traditional messaging. Additionally, the platform alleviates the often daunting challenges of marketing automation by providing insights that are clear, relevant, precise, and actionable. The journey starts with building a strong foundation of your contacts, followed by refining your audience for enhanced targeting. You can seamlessly manage customer journeys using conversational interfaces, while also keeping track of your expenditures through the Wallet feature. Ultimately, Factoreal equips users to design and automate customer journeys that resonate with their vision, ensuring cohesive experiences across all customer touchpoints. With such a comprehensive suite of features, marketers have the opportunity to revolutionize their strategies and significantly boost engagement like never before, leading to improved customer loyalty and satisfaction.

Media

Media

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Shopify
WeChat

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Shopify
WeChat

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$89 per user, per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Parllay China

Date Founded

2013

Company Location

China

Company Website

www.parllay.cn/en/

Company Facts

Organization Name

Factoreal

Date Founded

2019

Company Location

United States

Company Website

www.factoreal.com

Categories and Features

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Social CRM

Calendar/Reminder System
Customer Support
Email Marketing
Lead Capture
Lead Nurturing
Live Chat
Marketing Automation Integration
Multi-Channel Social Integration
Social Media Monitoring
Task Management

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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