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What is Parrot Analytics?

Our services empower media organizations to elevate their strategies, utilized by major studios, networks, and OTT platforms to optimize their monetization decisions through an in-depth understanding of content. Partnering with Parrot Analytics allows you to effectively harness demand measurement, positioning you for success in the fiercely competitive global attention economy. The DEMAND360 platform aggregates and scrutinizes consumption and engagement data from billions of television fans worldwide on a daily basis, providing unmatched insights into audience demand across diverse platforms. Through DEMAND360, we capture demand indicators from every country, ensuring that even local productions receive global exposure. We evaluate total market demand across various viewing formats, including SVOD, AVOD, linear, and cable channels. Our pioneering approach has established a cohesive global measurement standard that integrates signals from consumer research, peer-to-peer streaming and downloads, and social media interactions, thereby revolutionizing how companies understand audience behavior. This extensive framework not only refines strategic planning but also cultivates a stronger bond between media organizations and their viewers, ultimately leading to more impactful content creation. Furthermore, our commitment to innovation ensures that you remain at the forefront of industry trends and audience preferences.

What is Brandwatch?

Brandwatch stands out as a premier solution for Social Media Management and Consumer Intelligence, assisting more than 5,000 of the globe's most respected companies in swiftly connecting with and understanding their customers in the fast-paced social landscape. The platform is recognized for its cohesive approach to social media management, enabling users to discover, attract, and engage with customers while seamlessly integrating social data with existing knowledge across various departments and channels. Users will appreciate the intuitive interface, supported by a commitment to exceptional customer service. Additionally, its Consumer Intelligence feature utilizes AI-enhanced data sourced from over 100 million social and online platforms, empowering data-driven organizations to gain deeper insights into consumer sentiments regarding their brands, products, and prevailing industry trends. By leveraging these capabilities, businesses can make informed decisions that resonate with their audience.

Media

Media

Integrations Supported

Integrations Supported

Caliber
CloudNuro
Conversus.AI
DataMetrics
Desktop.com
Domo
Facebook
Facebook Ads
Facebook Messenger
Khoros
LinkedIn
Meta Ads
Neurons Predict
Qualtrics Customer Experience
Reddit
StoryStream
Studio Creatio
X (Twitter)
Zendesk
quintly

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Flexible packages tailored to your needs.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Parrot Analytics

Date Founded

2013

Company Location

United States

Company Website

www.parrotanalytics.com

Company Facts

Organization Name

Brandwatch

Date Founded

2007

Company Location

United Kingdom

Company Website

www.brandwatch.com

Categories and Features

Audience Intelligence

Not specified

Media Monitoring

Not specified

Categories and Features

AI Review Management

Not specified

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Brand Management

Approval Process Control
Asset Management
Project Management

Brand Monitoring

Not specified

Brand Protection

Domain Monitoring
Social Media Monitoring

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
Social Media Management
Video Management

Go-To-Market

Not specified

Media Monitoring

Alerts / Notifications
Dashboards / Reporting
Export Results
Social Media Monitoring

PR Analytics

Not specified

Public Relations

Not specified

Reputation Management

Campaign Management
Response Management
Sentiment Analysis
Social Media Metrics
Social Media Monitoring

Sentiment Analysis

Not specified

Social CRM

Calendar/Reminder System
Customer Support
Lead Nurturing
Marketing Automation Integration
Multi-Channel Social Integration
Social Media Monitoring
Task Management

Social Listening

Not specified

Social Media Advertising

Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing

Analytics
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

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