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What is Parrot Analytics?

Our services empower media organizations to elevate their strategies, utilized by major studios, networks, and OTT platforms to optimize their monetization decisions through an in-depth understanding of content. Partnering with Parrot Analytics allows you to effectively harness demand measurement, positioning you for success in the fiercely competitive global attention economy. The DEMAND360 platform aggregates and scrutinizes consumption and engagement data from billions of television fans worldwide on a daily basis, providing unmatched insights into audience demand across diverse platforms. Through DEMAND360, we capture demand indicators from every country, ensuring that even local productions receive global exposure. We evaluate total market demand across various viewing formats, including SVOD, AVOD, linear, and cable channels. Our pioneering approach has established a cohesive global measurement standard that integrates signals from consumer research, peer-to-peer streaming and downloads, and social media interactions, thereby revolutionizing how companies understand audience behavior. This extensive framework not only refines strategic planning but also cultivates a stronger bond between media organizations and their viewers, ultimately leading to more impactful content creation. Furthermore, our commitment to innovation ensures that you remain at the forefront of industry trends and audience preferences.

What is DRMetrix?

The core of direct response marketing has been dramatically transformed by innovative technological advancements. Collaborating experts from various regions have created an advanced system capable of providing continuous monitoring of national cable networks. Just as one can identify a distinct DNA sequence, this cutting-edge automated technology analyzes the digital features of every advertisement and program, uncovering new direct brand opportunities along with traditional direct spots and infomercials. By employing proprietary pattern recognition technology, it meticulously logs every instance a spot or infomercial airs. This novel ACR solution is groundbreaking in its ability to monitor commercial-grade network feeds while fully complying with DPI regulations. With immediate access to real-time data, airing information for both national and DPI breaks can be received in just minutes, eliminating the lengthy delays of the past—this encompasses all formats, including 5 and 28.5-minute segments. It captures every airing with an option for Live Online Playback across an extensive array of 130 networks. Furthermore, comprehensive details such as Phone, URL, and ROS Daypart are provided for each airing, enabling users to differentiate between National Cable Spots aired in DPI and those in National Breaks, thereby offering a thorough perspective of the advertising landscape. The capacity to obtain such accurate data instantaneously not only enhances the decision-making process for advertisers and networks but also significantly alters the dynamics of how they assess their marketing strategies. This advancement is set to redefine the standards of efficiency and effectiveness in the advertising industry.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Parrot Analytics

Date Founded

2013

Company Location

United States

Company Website

www.parrotanalytics.com

Company Facts

Organization Name

DRMetrix

Date Founded

2012

Company Location

United States

Company Website

www.drmetrix.com

Categories and Features

Audience Intelligence

Not specified

Media Monitoring

Not specified

Categories and Features

Media Monitoring

Not specified

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