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What is Parrot Analytics?

Our services empower media organizations to elevate their strategies, utilized by major studios, networks, and OTT platforms to optimize their monetization decisions through an in-depth understanding of content. Partnering with Parrot Analytics allows you to effectively harness demand measurement, positioning you for success in the fiercely competitive global attention economy. The DEMAND360 platform aggregates and scrutinizes consumption and engagement data from billions of television fans worldwide on a daily basis, providing unmatched insights into audience demand across diverse platforms. Through DEMAND360, we capture demand indicators from every country, ensuring that even local productions receive global exposure. We evaluate total market demand across various viewing formats, including SVOD, AVOD, linear, and cable channels. Our pioneering approach has established a cohesive global measurement standard that integrates signals from consumer research, peer-to-peer streaming and downloads, and social media interactions, thereby revolutionizing how companies understand audience behavior. This extensive framework not only refines strategic planning but also cultivates a stronger bond between media organizations and their viewers, ultimately leading to more impactful content creation. Furthermore, our commitment to innovation ensures that you remain at the forefront of industry trends and audience preferences.

What is Dstillery?

Forward-thinking brands and their partners recognize that one-size-fits-all audience strategies are inadequate in today’s market. Consequently, we craft personalized Custom AI models that are specifically designed for your brand, facilitating the careful selection of audience members to create your ideal target demographics. These audiences not only deliver accuracy but are also easily scalable, allowing you to scrutinize, generate, and apply them with ease. Our goal is to equip clients with enhanced insights to enhance their marketing strategies. Our team, which consists of curious data scientists, skilled engineers, and seasoned marketing professionals, is dedicated to solving the complex challenges that businesses face as they adapt to the rapidly changing technological environment. By effectively linking data with strategic planning, we ensure that our clients maintain a competitive edge in their respective fields. Moreover, we believe that staying ahead requires continuous innovation and adaptation, which is why we prioritize ongoing collaboration with our clients to refine and optimize their marketing approaches.

Media

Media

Integrations Supported

DV Publisher Suite

Integrations Supported

DV Publisher Suite

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Parrot Analytics

Date Founded

2013

Company Location

United States

Company Website

www.parrotanalytics.com

Company Facts

Organization Name

Dstillery

Date Founded

2008

Company Location

United States

Company Website

dstillery.com

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

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