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What is Parrot Analytics?

Our services empower media organizations to elevate their strategies, utilized by major studios, networks, and OTT platforms to optimize their monetization decisions through an in-depth understanding of content. Partnering with Parrot Analytics allows you to effectively harness demand measurement, positioning you for success in the fiercely competitive global attention economy. The DEMAND360 platform aggregates and scrutinizes consumption and engagement data from billions of television fans worldwide on a daily basis, providing unmatched insights into audience demand across diverse platforms. Through DEMAND360, we capture demand indicators from every country, ensuring that even local productions receive global exposure. We evaluate total market demand across various viewing formats, including SVOD, AVOD, linear, and cable channels. Our pioneering approach has established a cohesive global measurement standard that integrates signals from consumer research, peer-to-peer streaming and downloads, and social media interactions, thereby revolutionizing how companies understand audience behavior. This extensive framework not only refines strategic planning but also cultivates a stronger bond between media organizations and their viewers, ultimately leading to more impactful content creation. Furthermore, our commitment to innovation ensures that you remain at the forefront of industry trends and audience preferences.

What is Kensho?

At Kensho, we leverage the outstanding data provided by S&P Global to develop, implement, and research advanced AI and machine learning tools that support data-driven decision-making. Our specialization encompasses a wide range of capabilities, including deep learning for speech processing, transcription, advanced visualizations, entity recognition, innovative search functionalities, and an AI-powered research platform, which enables our team to extract meaningful insights from complex data. The solutions we craft not only enhance the operations of S&P Global but also deliver cutting-edge tools and services to their clients. Our team consists of a diverse and passionate group of engineers and researchers who excel at analytical thinking and are committed to solving problems effectively. Members of our team come from esteemed organizations like Google, Apple, Facebook, as well as the U.S. Intelligence Community, Wall Street, and notable academic institutions. We thrive on addressing intricate challenges with ingenuity, agility, and precision. Together, we take pride in our individual achievements as well as the collaborative environment we have cultivated and the extraordinary results we achieve as a unified group. Our unwavering dedication to innovation and excellence propels our mission ever forward, as we continue to push the boundaries of possibility in our field.

Media

Media

Integrations Supported

Integrations Supported

Fintech Sandbox

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars

Training Options

Documentation Hub

Company Facts

Organization Name

Parrot Analytics

Date Founded

2013

Company Location

United States

Company Website

www.parrotanalytics.com

Company Facts

Organization Name

Kensho

Date Founded

2013

Company Location

United States

Company Website

www.kensho.com

Categories and Features

Audience Intelligence

Not specified

Media Monitoring

Not specified

Categories and Features

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