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What is Parrot Analytics?

Our services empower media organizations to elevate their strategies, utilized by major studios, networks, and OTT platforms to optimize their monetization decisions through an in-depth understanding of content. Partnering with Parrot Analytics allows you to effectively harness demand measurement, positioning you for success in the fiercely competitive global attention economy. The DEMAND360 platform aggregates and scrutinizes consumption and engagement data from billions of television fans worldwide on a daily basis, providing unmatched insights into audience demand across diverse platforms. Through DEMAND360, we capture demand indicators from every country, ensuring that even local productions receive global exposure. We evaluate total market demand across various viewing formats, including SVOD, AVOD, linear, and cable channels. Our pioneering approach has established a cohesive global measurement standard that integrates signals from consumer research, peer-to-peer streaming and downloads, and social media interactions, thereby revolutionizing how companies understand audience behavior. This extensive framework not only refines strategic planning but also cultivates a stronger bond between media organizations and their viewers, ultimately leading to more impactful content creation. Furthermore, our commitment to innovation ensures that you remain at the forefront of industry trends and audience preferences.

What is MarketChorus?

MarketChorus provides valuable insights derived from social media, enabling you to grasp your audience's interests and the effectiveness of your content. Keep track of the changing landscape of content trends to gain insights into what your customers, whether they are donors or readers, are engaging with. Delve into the content preferences of your buyers by identifying what they are reading, the accounts they follow, and the influencers prompting them to take action. Streamline your content discovery process through automation. Evaluate engagement metrics, spot emerging trends, and analyze your competition effectively. Discover who is interacting with relevant social media content through likes, comments, and shares, while also monitoring brand mentions to stay ahead of market developments. This comprehensive approach ensures that you remain informed about shifts in audience behavior and preferences.

Media

Media

Integrations Supported

Integrations Supported

Buffer
Slack

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$149
Standard tier is currently an unlimited free trial of the content discovery tool. Additional features unlock at the Advanced Tier for $149/m and special pricing can be arranged for enterprise customers.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

Parrot Analytics

Date Founded

2013

Company Location

United States

Company Website

www.parrotanalytics.com

Company Facts

Organization Name

MarketChorus

Date Founded

2008

Company Location

United States

Company Website

www.marketchorus.com

Categories and Features

Audience Intelligence

Not specified

Media Monitoring

Not specified

Categories and Features

Audience Intelligence

Not specified

Competitive Intelligence

Alerts/Notifications
Keyword Tracking
Trend Analysis

Content Analytics

Not specified

Content Marketing

Not specified

Market Research

Not specified

Media Monitoring

Not specified

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