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What is Parrot Analytics?

Our services empower media organizations to elevate their strategies, utilized by major studios, networks, and OTT platforms to optimize their monetization decisions through an in-depth understanding of content. Partnering with Parrot Analytics allows you to effectively harness demand measurement, positioning you for success in the fiercely competitive global attention economy. The DEMAND360 platform aggregates and scrutinizes consumption and engagement data from billions of television fans worldwide on a daily basis, providing unmatched insights into audience demand across diverse platforms. Through DEMAND360, we capture demand indicators from every country, ensuring that even local productions receive global exposure. We evaluate total market demand across various viewing formats, including SVOD, AVOD, linear, and cable channels. Our pioneering approach has established a cohesive global measurement standard that integrates signals from consumer research, peer-to-peer streaming and downloads, and social media interactions, thereby revolutionizing how companies understand audience behavior. This extensive framework not only refines strategic planning but also cultivates a stronger bond between media organizations and their viewers, ultimately leading to more impactful content creation. Furthermore, our commitment to innovation ensures that you remain at the forefront of industry trends and audience preferences.

What is NewsRadar?

NewsRadar® brings together all your communication management information into a single, intuitive platform. With just a few simple clicks, users can collect and evaluate their search results from both Earned and Owned Media across multiple channels, highlighting essential metrics such as reach, engagement rates, and hashtag performance. You can pinpoint trending subjects, examine your most engaging posts, and discover key influencers connected to your brand. Take charge of your social media strategy by understanding how your brand interacts with its audience and assessing the success of your social media campaigns. Effortlessly dive into relevant topics and influencers when necessary, and utilize our alert system to stay up to date with the latest news. Moreover, our Fake News Monitoring feature offers clear insights into the trustworthiness of various media sources, judged by professional journalists who assess the credibility and transparency of these outlets, scoring them according to the NewsGuard Score system. If any media outlet receives a score lower than 60 points, a red warning will appear on your NewsRadar® dashboard or during your media analysis. This thorough method not only keeps you informed but also empowers you to make well-informed strategic decisions regarding your communication efforts, ultimately enhancing your brand's reputation and engagement. By leveraging these tools, you can refine your overall communication strategy and effectively navigate the complexities of digital media.

Media

Media

Integrations Supported

Integrations Supported

Google Analytics
Microsoft Teams

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars

Training Options

Webinars

Company Facts

Organization Name

Parrot Analytics

Date Founded

2013

Company Location

United States

Company Website

www.parrotanalytics.com

Company Facts

Organization Name

pressrelations

Date Founded

2001

Company Location

Germany

Company Website

www.pressrelations.com/en/newsradar

Categories and Features

Audience Intelligence

Not specified

Media Monitoring

Not specified

Categories and Features

Media Monitoring

Not specified

Owned Media

Not specified

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