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What is Parrot Analytics?

Our services empower media organizations to elevate their strategies, utilized by major studios, networks, and OTT platforms to optimize their monetization decisions through an in-depth understanding of content. Partnering with Parrot Analytics allows you to effectively harness demand measurement, positioning you for success in the fiercely competitive global attention economy. The DEMAND360 platform aggregates and scrutinizes consumption and engagement data from billions of television fans worldwide on a daily basis, providing unmatched insights into audience demand across diverse platforms. Through DEMAND360, we capture demand indicators from every country, ensuring that even local productions receive global exposure. We evaluate total market demand across various viewing formats, including SVOD, AVOD, linear, and cable channels. Our pioneering approach has established a cohesive global measurement standard that integrates signals from consumer research, peer-to-peer streaming and downloads, and social media interactions, thereby revolutionizing how companies understand audience behavior. This extensive framework not only refines strategic planning but also cultivates a stronger bond between media organizations and their viewers, ultimately leading to more impactful content creation. Furthermore, our commitment to innovation ensures that you remain at the forefront of industry trends and audience preferences.

What is Newspoint?

Monitor brands and influencers during customer inquiries, analyze trends, and assess competitors for better insights. The platform boasts a contemporary and flexible interface that facilitates easy navigation, vivid visual displays, and live updates, showcasing indicators of brand strength across the media spectrum. Our rich data offerings encompass analytics from both social and traditional media in a variety of widely spoken global languages, covering over 150,000 websites, 50 million social media sources, 1,100 press outlets, and 200 RTV stations. Utilizing our services allows you to effectively reach your business goals while conserving time and financial resources through outsourced research and analysis. We deliver in-depth media reports and evaluations that address brand reputation, celebrity impact, noteworthy trends, employer branding, and influencer mapping, employing both quantitative and qualitative methodologies; this includes techniques such as content analysis, social media metrics, text mining, CAWI, FGI, and IDI. In addition, our trend analysis features empower you to spot innovations within your industry, respond to market shifts, and retain a competitive advantage through strategic Internet monitoring, enabling your business to derive meaningful insights from Big Data analytics. This comprehensive strategy not only improves your strategic planning but also equips you to skillfully navigate the dynamic market landscape, ensuring your business remains responsive and proactive. By staying attuned to these elements, you can make informed decisions that drive growth and success.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$32
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Parrot Analytics

Date Founded

2013

Company Location

United States

Company Website

www.parrotanalytics.com

Company Facts

Organization Name

Newspoint

Date Founded

2013

Company Location

Poland

Company Website

newspoint.pl

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

Categories and Features

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

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