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What is Parrot Analytics?

Our services empower media organizations to elevate their strategies, utilized by major studios, networks, and OTT platforms to optimize their monetization decisions through an in-depth understanding of content. Partnering with Parrot Analytics allows you to effectively harness demand measurement, positioning you for success in the fiercely competitive global attention economy. The DEMAND360 platform aggregates and scrutinizes consumption and engagement data from billions of television fans worldwide on a daily basis, providing unmatched insights into audience demand across diverse platforms. Through DEMAND360, we capture demand indicators from every country, ensuring that even local productions receive global exposure. We evaluate total market demand across various viewing formats, including SVOD, AVOD, linear, and cable channels. Our pioneering approach has established a cohesive global measurement standard that integrates signals from consumer research, peer-to-peer streaming and downloads, and social media interactions, thereby revolutionizing how companies understand audience behavior. This extensive framework not only refines strategic planning but also cultivates a stronger bond between media organizations and their viewers, ultimately leading to more impactful content creation. Furthermore, our commitment to innovation ensures that you remain at the forefront of industry trends and audience preferences.

What is Newz Room?

Newz Group offers a comprehensive media monitoring solution that serves as a centralized resource for accessing all your earned media effortlessly. This allows you to concentrate on the specific outlets that are most relevant to you while smoothly integrating them into your chosen platform. Each solution comes with advanced analytics that deliver valuable insights regarding the impact of your media presence. You can gather all your hyper-local news sources in one simple and easy-to-navigate interface. Enjoy the advantages of receiving daily notifications, weekly overviews of your media coverage, and an all-encompassing dashboard to manage your news effectively. Tailored for professionals who need timely updates from local communities, this platform significantly enhances your work by keeping you informed about hyper-local and regional news. You can maintain a connection with local journalism by accessing newspapers from across the United States, as Newz Group ensures that actual newspapers are utilized as sources, allowing you to reach publications that might not have extensive online visibility. In addition, you can monitor millions of websites, blogs, and news outlets globally. Newz Group provides a variety of platform options designed to meet various budgets and requirements, making certain that there is an appropriate solution for everyone. With its powerful features, you can remain well-informed and strategically improve your media engagement, ultimately elevating your professional effectiveness. By leveraging these tools, you will be better positioned to adapt to the ever-changing media landscape.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars

Training Options

Online Training

Company Facts

Organization Name

Parrot Analytics

Date Founded

2013

Company Location

United States

Company Website

www.parrotanalytics.com

Company Facts

Organization Name

Newz Group

Date Founded

1995

Company Location

United States

Company Website

newzgroup.com

Categories and Features

Audience Intelligence

Not specified

Media Monitoring

Not specified

Categories and Features

Media Monitoring

Not specified

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