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What is Parse?

Parse is an innovative platform aimed at improving brand visibility through artificial intelligence. As technology advances with platforms like ChatGPT and Google AI Overviews transforming how consumers find and evaluate products, it is crucial for brands to recognize their visibility in these responses and to take necessary actions if they find themselves lacking representation. With its ability to track over 680,000 brands across multiple answer engines, Parse offers a distinctive "Parse Score" for each brand, along with comparisons against competitors, evaluations of citations, and a prioritized list of optimization tasks. The platform’s free brand-search tool enables teams to access valuable insights in under 30 seconds, while subscription plans include added benefits such as daily monitoring, alert notifications, and integration with Soar's community-marketing service. There is no requirement for setup, tagging pixels, or complicated dashboards; the primary goal is to deliver a straightforward answer to the vital question, "how am I performing in the AI landscape?" By equipping brands with the tools they need, Parse significantly enhances their visibility and effectiveness in an ever-evolving digital marketplace, ultimately supporting their growth and competitiveness.

What is Lantern?

Lantern is an advanced AI search intelligence platform designed to provide teams with instant insights about their brand's visibility in AI-generated content and effective strategies for improvement. With Lantern, marketing and communications teams can efficiently track brand mentions, analyze sentiment, and evaluate their visibility in AI-generated responses, as well as benchmark their performance against competitors and measure their share of voice on key subjects. Additionally, Lantern converts these insights into clear, actionable strategies that help brands improve their presence in AI-focused searches. Our platform empowers teams to: - Keep track of AI mentions and reputation changes in real time - Discover the sources influencing your brand’s visibility - Optimize content to enhance discoverability on AI-driven platforms As the influence of AI on search continues to grow, Lantern ensures that your brand remains visible, trustworthy, and memorable in this changing landscape, ultimately facilitating ongoing growth and deeper engagement with your audience. Moreover, leveraging Lantern's capabilities means your brand can adapt swiftly to changing trends and maintain a competitive edge in the dynamic world of AI search.

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Integrations Supported

ChatGPT
Claude
Google AI Overviews
Perplexity

Integrations Supported

ChatGPT
Claude
Google AI Overviews
Perplexity

API Availability

Has API

API Availability

Has API

Pricing Information

Free; plans priced on request
Free Version
Free Trial Offered?

Pricing Information

$59/month
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Parse

Date Founded

2025

Company Location

United States

Company Website

parse.gl/

Company Facts

Organization Name

Lantern

Date Founded

2025

Company Location

United States

Company Website

www.asklantern.com

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