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What is Passendo?
Passendo has emerged as the leading platform in Europe for monetizing newsletter assets since its inception in 2016, created by two pioneers in the realm of digital advertising. Our cutting-edge email ad server and supply-side platform (SSP) have received numerous accolades and play a vital role in generating value for both publishers and advertisers globally, with access to more than 4,000 premium newsletters from publishing houses. By partnering with notable media publishers worldwide, we open up opportunities for new revenue streams through the often-overlooked channel of in-email advertising, enabling brands to reach new audiences and uncover exciting marketing avenues. We provide a wide range of essential features, such as detailed campaign management that includes A/B testing, multiple pricing structures like CPM, CPC, and CPA, as well as sponsorship alternatives. Users have the capability to customize the look of Native and Display formats for each ad, and they can take advantage of in-depth reporting on advertisers, campaigns, and overall performance metrics. Furthermore, our platform allows users to negotiate direct agreements with their network of publishers, offering complete control and transparency through Inclusion and Exclusion filters. This level of customization ensures that advertisers can adapt their demand strategies effectively to cater to distinct markets and industry verticals, significantly boosting their advertising success. In essence, Passendo not only optimizes ad placements but also empowers users to take full advantage of the dynamic digital advertising landscape.
What is Cakemix?
Cakemix provides precise valuations for sponsorship assets, enabling you to construct a compelling argument for your sponsorship, assess various deals, and back up negotiations with solid data. By analyzing assets from sources such as social media advertisements, digital promotions, traditional marketing, and on-site features, Cakemix offers comprehensive insights. You can review proposals both before and after the agreement is finalized to ensure that the brand receives the anticipated value. This platform equips you with all the necessary information to formulate a robust business strategy or enhance your negotiation readiness. Harness the power of the most sophisticated sponsorship valuation tool available to accurately determine the worth of your sponsorship offers. Furthermore, Cakemix incorporates a relevance measurement grounded in scientific research, allowing you to quickly evaluate the alignment between your brand and the property in question. This ensures that you make informed decisions that align with your strategic goals.
Integrations Supported
Additional information not provided
Integrations Supported
Additional information not provided
API Availability
Has API
API Availability
Has API
Pricing Information
€500 per month
Free Version
Free Trial Offered?
Pricing Information
$25,000
Licence per market
Free Version
Free Trial Offered?
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Passendo
Date Founded
2016
Company Location
Denmark
Company Website
passendo.com
Company Facts
Organization Name
Elevent
Date Founded
2013
Company Location
Canada
Company Website
elevent.co/software/cakemix/