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What is Passendo?

Passendo has emerged as the leading platform in Europe for monetizing newsletter assets since its inception in 2016, created by two pioneers in the realm of digital advertising. Our cutting-edge email ad server and supply-side platform (SSP) have received numerous accolades and play a vital role in generating value for both publishers and advertisers globally, with access to more than 4,000 premium newsletters from publishing houses. By partnering with notable media publishers worldwide, we open up opportunities for new revenue streams through the often-overlooked channel of in-email advertising, enabling brands to reach new audiences and uncover exciting marketing avenues. We provide a wide range of essential features, such as detailed campaign management that includes A/B testing, multiple pricing structures like CPM, CPC, and CPA, as well as sponsorship alternatives. Users have the capability to customize the look of Native and Display formats for each ad, and they can take advantage of in-depth reporting on advertisers, campaigns, and overall performance metrics. Furthermore, our platform allows users to negotiate direct agreements with their network of publishers, offering complete control and transparency through Inclusion and Exclusion filters. This level of customization ensures that advertisers can adapt their demand strategies effectively to cater to distinct markets and industry verticals, significantly boosting their advertising success. In essence, Passendo not only optimizes ad placements but also empowers users to take full advantage of the dynamic digital advertising landscape.

What is EXTE?

We specialize in providing fully in-house developed advertising technology solutions specifically designed to tackle the key challenges encountered by publishers and advertisers on a global scale. Our innovative products emphasize user privacy while aiming to increase revenue for publishers and maximize return on investment for advertisers. With an exclusive design platform and a passionate team of talented designers and creative minds, we create eye-catching advertisements that differentiate themselves in the crowded ad tech market. Discover unmatched creativity that is not available anywhere else in the sector, alongside strategic ad placements in top-tier media outlets worldwide. Our methodology prioritizes privacy, focusing on empowering high-quality media to effectively expand their revenue streams. By leveraging prominent placements in esteemed media channels, we help you reach your target audience broadly, lifting your brand's visibility significantly. Furthermore, our EXTE Hubs feature specialized sets of solutions, all crafted in-house, designed to address particular needs within the advertising technology arena. Employing our advanced machine learning technology, we can precisely pinpoint target audiences and deliver tailored messages that resonate deeply with users, ensuring your advertising initiatives are both impactful and engaging. In the fast-paced digital landscape of today, our dedication to innovation and privacy is fundamental to our mission, driving us to continually enhance our offerings and redefine advertising standards. Our relentless pursuit of excellence positions us to lead the way in a dynamic industry.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

€500 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Passendo

Date Founded

2016

Company Location

Denmark

Company Website

passendo.com

Company Facts

Organization Name

EXTE

Company Location

Spain

Company Website

exte.com

Categories and Features

Categories and Features

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