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What is Passendo?

Passendo has emerged as the leading platform in Europe for monetizing newsletter assets since its inception in 2016, created by two pioneers in the realm of digital advertising. Our cutting-edge email ad server and supply-side platform (SSP) have received numerous accolades and play a vital role in generating value for both publishers and advertisers globally, with access to more than 4,000 premium newsletters from publishing houses. By partnering with notable media publishers worldwide, we open up opportunities for new revenue streams through the often-overlooked channel of in-email advertising, enabling brands to reach new audiences and uncover exciting marketing avenues. We provide a wide range of essential features, such as detailed campaign management that includes A/B testing, multiple pricing structures like CPM, CPC, and CPA, as well as sponsorship alternatives. Users have the capability to customize the look of Native and Display formats for each ad, and they can take advantage of in-depth reporting on advertisers, campaigns, and overall performance metrics. Furthermore, our platform allows users to negotiate direct agreements with their network of publishers, offering complete control and transparency through Inclusion and Exclusion filters. This level of customization ensures that advertisers can adapt their demand strategies effectively to cater to distinct markets and industry verticals, significantly boosting their advertising success. In essence, Passendo not only optimizes ad placements but also empowers users to take full advantage of the dynamic digital advertising landscape.

What is FreeWheel SupplySuite?

Our supplier technology offers an integrated platform that facilitates effortless access to demand and efficient distribution across multiple endpoints. Utilize our technology to forge direct relationships with buyers, reduce fragmentation, and leverage both first- and third-party data sources. FreeWheel provides extensive capabilities that streamline the entire sales process, from strategic planning through to outcome assessment. Amplify the value of your inventory by employing advanced data enablement solutions. With a focus on centralized inventory management, you can strategically plan and forecast targeted campaigns while utilizing both first- and third-party data. Increase revenue by harnessing aggregated API connections to current buyers as well as new demand partners. Manage your inventory effectively across all devices with workflows that guarantee seamless system-to-system transaction delivery for orders, adjustments, and makegoods. Unify your inventory and advertising decision-making across all screens and platforms, unlocking additional revenue potential. Assess the effectiveness of your campaigns and leverage insights to inform your future strategies. This comprehensive approach not only keeps you competitive but also positions you for sustained growth in an evolving marketplace. By continuously adapting to changes and utilizing data-driven insights, you can ensure long-term success.

Media

Media

Integrations Supported

ASTRAD DSP
FreeWheel Beeswax
FreeWheel DemandSuite
FreeWheel Strata

Integrations Supported

ASTRAD DSP
FreeWheel Beeswax
FreeWheel DemandSuite
FreeWheel Strata

API Availability

Has API

API Availability

Has API

Pricing Information

€500 per month
Free Trial Offered?
Free Version

Pricing Information

$10,000 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Passendo

Date Founded

2016

Company Location

Denmark

Company Website

passendo.com

Company Facts

Organization Name

FreeWheel

Company Location

Netherlands

Company Website

www.freewheel.com/supplysuite

Categories and Features

Categories and Features

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