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What is Passendo?

Passendo has emerged as the leading platform in Europe for monetizing newsletter assets since its inception in 2016, created by two pioneers in the realm of digital advertising. Our cutting-edge email ad server and supply-side platform (SSP) have received numerous accolades and play a vital role in generating value for both publishers and advertisers globally, with access to more than 4,000 premium newsletters from publishing houses. By partnering with notable media publishers worldwide, we open up opportunities for new revenue streams through the often-overlooked channel of in-email advertising, enabling brands to reach new audiences and uncover exciting marketing avenues. We provide a wide range of essential features, such as detailed campaign management that includes A/B testing, multiple pricing structures like CPM, CPC, and CPA, as well as sponsorship alternatives. Users have the capability to customize the look of Native and Display formats for each ad, and they can take advantage of in-depth reporting on advertisers, campaigns, and overall performance metrics. Furthermore, our platform allows users to negotiate direct agreements with their network of publishers, offering complete control and transparency through Inclusion and Exclusion filters. This level of customization ensures that advertisers can adapt their demand strategies effectively to cater to distinct markets and industry verticals, significantly boosting their advertising success. In essence, Passendo not only optimizes ad placements but also empowers users to take full advantage of the dynamic digital advertising landscape.

What is HyBid?

We develop cutting-edge optimization strategies aimed at helping publishers increase their revenue from a variety of advertising formats and demand types. By utilizing the PubNative Exchange, you can access an extensive selection of global advertising opportunities through over 150 trusted demand partners. Our commitment to exceptional support guarantees that you receive guidance at every step toward reaching your mobile monetization goals. HyBid allows publishers to boost their income potential and engage with a wider array of buyers by making every impression available to multiple demand partners, including direct demand simultaneously. Our server-to-server integration features low latency, which necessitates minimal development while providing a seamless solution that reduces delays and improves the user experience significantly. Furthermore, our all-encompassing multimedia auction gives publishers unified access to a variety of demand sources and ad formats, facilitating the easy request of numerous components for native, video, rich media, and display formats through a single integration point. This functionality not only streamlines the workflow but also optimizes the opportunities for revenue growth across various advertising platforms, ultimately enhancing the overall profitability for publishers. In this rapidly evolving market, our solutions are tailored to ensure you remain at the forefront of monetization strategies.

Media

Media

Integrations Supported

ASTRAD DSP

Integrations Supported

ASTRAD DSP

API Availability

Has API

API Availability

Has API

Pricing Information

€500 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Passendo

Date Founded

2016

Company Location

Denmark

Company Website

passendo.com

Company Facts

Organization Name

PubNative

Company Location

Germany

Company Website

pubnative.net

Categories and Features

Categories and Features

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