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What is Passendo?

Passendo has emerged as the leading platform in Europe for monetizing newsletter assets since its inception in 2016, created by two pioneers in the realm of digital advertising. Our cutting-edge email ad server and supply-side platform (SSP) have received numerous accolades and play a vital role in generating value for both publishers and advertisers globally, with access to more than 4,000 premium newsletters from publishing houses. By partnering with notable media publishers worldwide, we open up opportunities for new revenue streams through the often-overlooked channel of in-email advertising, enabling brands to reach new audiences and uncover exciting marketing avenues. We provide a wide range of essential features, such as detailed campaign management that includes A/B testing, multiple pricing structures like CPM, CPC, and CPA, as well as sponsorship alternatives. Users have the capability to customize the look of Native and Display formats for each ad, and they can take advantage of in-depth reporting on advertisers, campaigns, and overall performance metrics. Furthermore, our platform allows users to negotiate direct agreements with their network of publishers, offering complete control and transparency through Inclusion and Exclusion filters. This level of customization ensures that advertisers can adapt their demand strategies effectively to cater to distinct markets and industry verticals, significantly boosting their advertising success. In essence, Passendo not only optimizes ad placements but also empowers users to take full advantage of the dynamic digital advertising landscape.

What is Ividence?

Engaging with online audiences can be significantly improved by using a native format. Craft your native advertising campaign to reach new demographics and significantly boost web traffic. Enhance your income through targeted email marketing strategies. By embedding advertisements within your emails, you can generate revenue each time your content is opened. Integrate native ads into your newsletters to ensure that the experience remains intact for your subscribers. Create subtle campaigns that capture the attention of web users and resonate with a unique audience. Native ads have proven effective in drawing in potential customers. Adjust the formats for each newsletter to guarantee a smooth blend with the content. You can initiate your native advertising plan in a mere five minutes by utilizing your existing content, articles, or any advertisements you already have. Engage a high-quality audience that is actively involved with their favored media outlets. With over 30 million internet users subscribing to premium newsletters monthly, the opportunities for expansion are immense. Employ tracking tools to fine-tune and elevate your advertising efforts, ensuring optimal performance. This approach will establish a continuous loop of engagement and revenue generation while allowing you to test different strategies effectively. By doing so, you’ll not only increase your reach but also build a loyal subscriber base that values your content.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

€500 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Passendo

Date Founded

2016

Company Location

Denmark

Company Website

passendo.com

Company Facts

Organization Name

Ividence

Date Founded

2008

Company Location

France

Company Website

ividence.com

Categories and Features

Categories and Features

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

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