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What is Passendo?

Passendo has emerged as the leading platform in Europe for monetizing newsletter assets since its inception in 2016, created by two pioneers in the realm of digital advertising. Our cutting-edge email ad server and supply-side platform (SSP) have received numerous accolades and play a vital role in generating value for both publishers and advertisers globally, with access to more than 4,000 premium newsletters from publishing houses. By partnering with notable media publishers worldwide, we open up opportunities for new revenue streams through the often-overlooked channel of in-email advertising, enabling brands to reach new audiences and uncover exciting marketing avenues. We provide a wide range of essential features, such as detailed campaign management that includes A/B testing, multiple pricing structures like CPM, CPC, and CPA, as well as sponsorship alternatives. Users have the capability to customize the look of Native and Display formats for each ad, and they can take advantage of in-depth reporting on advertisers, campaigns, and overall performance metrics. Furthermore, our platform allows users to negotiate direct agreements with their network of publishers, offering complete control and transparency through Inclusion and Exclusion filters. This level of customization ensures that advertisers can adapt their demand strategies effectively to cater to distinct markets and industry verticals, significantly boosting their advertising success. In essence, Passendo not only optimizes ad placements but also empowers users to take full advantage of the dynamic digital advertising landscape.

What is Kontext?

Kontext emerges as the leading advertising platform tailored specifically for GenAI applications, utilizing advanced large language models to forge innovative, native advertisement formats seamlessly integrated within AI-driven chatbots and virtual assistants. This platform offers advertisers the opportunity to tap into an astonishing volume of over a billion daily impressions, coupled with a strong growth trajectory of around 20% monthly, while its cost-per-thousand impressions (CPM) begins at an exceptionally low $3, making it an appealing choice compared to traditional digital advertising methods. With engagement metrics on the rise, advertisements enjoy impressive click-through rates that range from 3% to 5%, as well as improved performance indicators, boasting cost per acquisition (CPA) or cost per install (CPI) metrics that are 2 to 4 times more effective. It collaborates with a wide variety of publishers, including AI search engines, entertainment apps featuring virtual characters, social chat platforms, and customer service or sales bots. Additionally, its sophisticated targeting capabilities address a broad spectrum of industries, such as digital entertainment, e-commerce, health and wellness, productivity, travel, and sports and fitness, ensuring that advertisers can effectively connect with their target audiences. This strategic advantage enables Kontext to sustain its competitive position within the fast-changing digital advertising arena. As it continues to evolve, Kontext is poised to further enhance its offerings and deepen its impact on the advertising landscape.

Media

Media

Integrations Supported

Amazon

Integrations Supported

Amazon

API Availability

Has API

API Availability

Has API

Pricing Information

€500 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Passendo

Date Founded

2016

Company Location

Denmark

Company Website

passendo.com

Company Facts

Organization Name

Kontext

Date Founded

2024

Company Location

United States

Company Website

www.kontext.so/advertisers

Categories and Features

Categories and Features

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