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What is PathMotion?

PathMotion operates as an interactive platform for branded conversations, enabling employee Insiders to narrate their career experiences while responding to candidates' questions. This platform generates authentic and captivating content that strengthens your employer brand, ensuring it permeates all your recruitment avenues. Effortlessly, you can create and share employee-generated content in text and video formats, which not only boosts organic traffic but also enriches your careers page and elevates your social media visibility—consequently enhancing conversion rates and accelerating talent acquisition. Take full advantage of PathMotion’s extensive array of tools designed to help you efficiently discover and produce employee-generated content. Our Virtual Events and Always-On Q&A features foster substantial connections between current employees and potential candidates, streamlining the engagement process. Additionally, sharing discussion content across popular social media channels like Facebook, LinkedIn, and Twitter is a hassle-free process that can be completed with a single click. Our cutting-edge technology automatically selects the most impactful and well-received stories, creating ready-to-use branded content tailored for social media interactions. This not only streamlines content sharing but also ensures that your brand's message resonates powerfully with your target audience. By leveraging these features, organizations can create a more dynamic and appealing recruitment experience for potential candidates.

What is Brand Networks (BN)?

Brand Networks (BN) is leading the way in the realm of employee-generated content marketing by expertly managing large-scale programs that involve employees and local influencers for prominent brands and retailers across the globe. Their cutting-edge AI-driven platform allows employees and local teams to create authentic content, which greatly boosts engagement. Consequently, branded posts can achieve as much as 24 times the number of shares, and companies utilizing this strategy have seen impressive results, including a 27% rise in online engagement and a 19% increase in sales during their first year. With over 15 years of experience in media planning, BN employs advanced AI machine learning to effectively strategize and execute campaigns on both local and national scales, featuring four key modules. These modules encompass BN Influencer for promoting employee advocacy, BN AdTech which emphasizes AI-enhanced campaign strategies, BN Ads for thorough media activation, and BN Local aimed at strengthening local marketing initiatives. The platform’s sophisticated brand safety features, efficient campaign oversight, and rapid, scalable processes allow businesses of any size to tap into genuine voices without requiring additional staff. This approach not only deepens the connection with audiences but also leads to quantifiable positive outcomes, thereby reinforcing the value of employee-generated content in modern marketing. As brands increasingly recognize the power of authentic employee voices, the impact of BN’s solutions will likely continue to grow.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PathMotion

Date Founded

2009

Company Location

France

Company Website

www.pathmotion.co

Company Facts

Organization Name

Brand Networks (BN)

Date Founded

2006

Company Location

United States

Company Website

bn.co

Categories and Features

Recruiting

Assessments
Background Screening
CRM
Interaction Tracking
Internal HR
Interview Management
Job Board Posting
Job Requisition
Onboarding
Recruiting Firms
Reference Checking
Resume Parsing
Self Service Portal

Categories and Features

Employee Advocacy

Content Controls / Compliance
Content Library Creation
Mobile Access
Post Scheduling
Push / Email Notifications
Reporting / Analytics
Social Sharing Gamification
Tiered User Permissions

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