PathMotion vs. Employee Advocacy by Sprout Social

PathMotion operates as an interactive platform for branded conversations, enabling employee Insiders to narrate their career experiences while responding to candidates' questions. This platform generates authentic and captivating content that strengthens your employer brand, ensuring it permeates all your recruitment avenues. Effortlessly, you can create and share employee-generated content in text and video formats, which not only boosts organic traffic but also enriches your careers page and elevates your social media visibility—consequently enhancing conversion rates and accelerating talent acquisition. Take full advantage of PathMotion’s extensive array of tools designed to help you efficiently discover and produce employee-generated content. Our Virtual Events and Always-On Q&A features foster substantial connections between current employees and potential candidates, streamlining the engagement process. Additionally, sharing discussion content across popular social media channels like Facebook, LinkedIn, and Twitter is a hassle-free process that can be completed with a single click. Our cutting-edge technology automatically selects the most impactful and well-received stories, creating ready-to-use branded content tailored for social media interactions. This not only streamlines content sharing but also ensures that your brand's message resonates powerfully with your target audience. By leveraging these features, organizations can create a more dynamic and appealing recruitment experience for potential candidates.

Sprout Social’s Employee Advocacy platform enables organizations to amplify their social media presence by empowering employees to share branded content quickly and confidently, all while maintaining compliance with pre-approved messaging. This tool helps companies increase organic reach and brand awareness significantly, saving considerable advertising costs by harnessing earned media value generated through employee networks. Employees can share content effortlessly across major social platforms such as LinkedIn, X (formerly Twitter), Facebook, and Instagram using intuitive desktop and mobile applications. The platform allows organizations to draft message ideas, send targeted communications via newsletters or integrated workspaces like Microsoft Teams and Slack, and enable employees to explore relevant topics in their preferred languages. Gamification features boost engagement by rewarding participation, making advocacy fun and motivating. Employers gain access to detailed analytics that track shares, reach, earned media value, and connections to leads, web traffic, and event sign-ups, proving the ROI of advocacy efforts. Sprout Social supports flexible workflows and multilingual capabilities, accommodating the needs of global organizations. Backed by industry studies, the platform demonstrates how brand consistency through employee advocacy can increase revenue and talent pipeline growth. It is an essential solution for companies looking to turn their workforce into authentic brand ambassadors who can drive marketing impact organically. Overall, Sprout Social’s Employee Advocacy bridges the gap between internal communications and external brand promotion effectively and securely.