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What is Peak DSP?
Edge 226 is a worldwide leader in offering technology solutions driven by data, emphasizing the provision of innovative tools that facilitate effective and transparent user acquisition for its clients. Among its suite of offerings, Peak DSP stands out as the flagship product, functioning as a Performance-Driven Demand-Side Platform that supports programmatic purchasing to enhance user acquisition and retention.
Peak DSP is equipped with several advanced features, including an AI-driven algorithm designed to optimize and forecast various install and follow-up events, such as registrations, subscriptions, purchases, and other user actions. Additionally, it employs data-oriented targeting techniques using Lookalike Audiences, external user data, and audience matching to maximize efficiency.
The platform integrates directly with apps owned and operated by the company, mobile device manufacturers, and carrier-based supply sources, as well as over 35 of the leading Supply-Side Platforms (SSPs) worldwide. It supports campaigns across all verticals and environments, including gaming, shopping, utilities, and sports, with availability on desktop, mobile web, and in-app settings. Furthermore, Peak DSP provides a range of creative formats, such as rewarded video ads, playable ads, banners, native ads, text ads, HTML/Rich Media, and JavaScript tags, ensuring a comprehensive approach to engaging users effectively. With its innovative features and wide-ranging integrations, Peak DSP is well-positioned to meet the diverse needs of modern advertisers.
What is Appier AIBID?
AIBID represents a cutting-edge solution for user acquisition and re-engagement, utilizing artificial intelligence to predict valuable users by analyzing behavioral trends, engagement statistics, and purchasing intentions; through its deep-learning algorithms, it successfully pinpoints individuals who are inclined to download the app, stay engaged over time, and make in-app transactions from their very first day. This groundbreaking tool empowers marketers to optimize their campaigns, yielding improved returns on advertising investments and reduced installation costs, while also supporting various active campaign goals—including installations, registrations, and purchases—by processing vast amounts of data to generate comprehensive user profiles that prioritize those with the highest predicted value. To effectively re-engage users, AIBID delves into their recent in-app interactions—such as spending behaviors, achievement levels, and session frequency—allowing for the identification of users most suitable for retargeting, and subsequently delivering customized creative content and audience segments designed to boost conversion rates and promote repeat purchases. By adopting this comprehensive strategy, marketers are equipped with the necessary resources to enhance user engagement and foster ongoing growth, ultimately leading to a more successful and sustainable business model in the competitive app market. This adaptability not only ensures immediate engagement but also sets the stage for long-term relationships between users and the app, enriching the overall user experience.
Integrations Supported
API Availability
API Availability
Pricing Information
Pricing models:
• CPM - Buy targeted impressions at large volumes
• CPV - Cost per View, buy in your defined CPV price at no risk
• CPI - Cost per Install. Buy with dynamic CPM/CPI using our prediction algorithm towards install, and pay the real bid on the second price auction
• CPLV - Cost per Landing Page View. Pay only for clicks that actually reach the landing page! Avoid click fraud & bounce rate.
No minimum or commitment.
• CPM - Buy targeted impressions at large volumes
• CPV - Cost per View, buy in your defined CPV price at no risk
• CPI - Cost per Install. Buy with dynamic CPM/CPI using our prediction algorithm towards install, and pay the real bid on the second price auction
• CPLV - Cost per Landing Page View. Pay only for clicks that actually reach the landing page! Avoid click fraud & bounce rate.
No minimum or commitment.
Pricing Information
Pricing not provided
Supported Platforms
SaaS
Android
iPhone
iPad
Supported Platforms
SaaS
Customer Service / Support
Standard Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Peak DSP (by Edge 226)
Company Location
United States
Company Website
www.peak226.com
Company Facts
Organization Name
Appier
Date Founded
2012
Company Location
Taiwan
Company Website
www.appier.com/en/products/aibid
Categories and Features
Ad Server
Ad Inventory Management
Ad Optimization
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Rich Media Ad Serving
Video Ad Serving
Artificial Intelligence
For Sales
Predictive Analytics
Process/Workflow Automation
Rules-Based Automation
Big Data
Predictive Analytics
Demand Planning
Inventory Optimization
Mobile Marketing
In-App Marketing
Retargeting
Audience Targeting
Behavioral Targeting
Geo Targeting
Mobile Retargeting
Categories and Features
Ad Optimization
Not specified
AI Advertising
Not specified