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What is Peak DSP?

Edge 226 is a worldwide leader in offering technology solutions driven by data, emphasizing the provision of innovative tools that facilitate effective and transparent user acquisition for its clients. Among its suite of offerings, Peak DSP stands out as the flagship product, functioning as a Performance-Driven Demand-Side Platform that supports programmatic purchasing to enhance user acquisition and retention. Peak DSP is equipped with several advanced features, including an AI-driven algorithm designed to optimize and forecast various install and follow-up events, such as registrations, subscriptions, purchases, and other user actions. Additionally, it employs data-oriented targeting techniques using Lookalike Audiences, external user data, and audience matching to maximize efficiency. The platform integrates directly with apps owned and operated by the company, mobile device manufacturers, and carrier-based supply sources, as well as over 35 of the leading Supply-Side Platforms (SSPs) worldwide. It supports campaigns across all verticals and environments, including gaming, shopping, utilities, and sports, with availability on desktop, mobile web, and in-app settings. Furthermore, Peak DSP provides a range of creative formats, such as rewarded video ads, playable ads, banners, native ads, text ads, HTML/Rich Media, and JavaScript tags, ensuring a comprehensive approach to engaging users effectively. With its innovative features and wide-ranging integrations, Peak DSP is well-positioned to meet the diverse needs of modern advertisers.

What is Insightrackr?

Insightrackr is a robust mobile strategy analytics platform that delivers in-depth information regarding mobile apps and advertising expenditures, offering timely updates on campaigns across leading media channels. Users can keep track of international market dynamics and uncover insights about their competitors' tactics. With access to an extensive database of over 3 billion ad creatives from upwards of 5 million advertisers, Insightrackr serves as a valuable source of inspiration. The platform boasts various features, including analyses of app downloads and revenue, app rankings, and an extensive library of ad creatives, all of which empower developers to make well-informed marketing choices to foster user acquisition. Covering over 140 countries and more than 190 app categories, Insightrackr provides a comprehensive overview of global mobile marketing trends. Additionally, the platform enhances user experience with customizable dashboards, real-time filtering options, and precise insights tailored to individual business needs, making it a versatile tool for marketers aiming to stay ahead in a competitive landscape. Overall, Insightrackr stands out as a critical asset for anyone looking to navigate the complexities of mobile marketing effectively.

Media

Media

Integrations Supported

Integrations Supported

App Store
Google Play

API Availability

API Availability

Has API

Pricing Information

Pricing models:
• CPM - Buy targeted impressions at large volumes
• CPV - Cost per View, buy in your defined CPV price at no risk
• CPI - Cost per Install. Buy with dynamic CPM/CPI using our prediction algorithm towards install, and pay the real bid on the second price auction
• CPLV - Cost per Landing Page View. Pay only for clicks that actually reach the landing page! Avoid click fraud & bounce rate.

No minimum or commitment.

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Peak DSP (by Edge 226)

Company Location

United States

Company Website

www.peak226.com

Company Facts

Organization Name

Insightrackr

Date Founded

2023

Company Location

Hong Kong

Company Website

www.insightrackr.com/en/

Categories and Features

Ad Server

Ad Inventory Management
Ad Optimization
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Rich Media Ad Serving
Video Ad Serving

Artificial Intelligence

For Sales
Predictive Analytics
Process/Workflow Automation
Rules-Based Automation

Big Data

Predictive Analytics

Demand Planning

Inventory Optimization

Mobile Marketing

In-App Marketing

Retargeting

Audience Targeting
Behavioral Targeting
Geo Targeting
Mobile Retargeting

Categories and Features

Market Intelligence

Not specified

Mobile Marketing

Channel Attribution

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