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What is Peak DSP?

Edge 226 is a worldwide leader in offering technology solutions driven by data, emphasizing the provision of innovative tools that facilitate effective and transparent user acquisition for its clients. Among its suite of offerings, Peak DSP stands out as the flagship product, functioning as a Performance-Driven Demand-Side Platform that supports programmatic purchasing to enhance user acquisition and retention. Peak DSP is equipped with several advanced features, including an AI-driven algorithm designed to optimize and forecast various install and follow-up events, such as registrations, subscriptions, purchases, and other user actions. Additionally, it employs data-oriented targeting techniques using Lookalike Audiences, external user data, and audience matching to maximize efficiency. The platform integrates directly with apps owned and operated by the company, mobile device manufacturers, and carrier-based supply sources, as well as over 35 of the leading Supply-Side Platforms (SSPs) worldwide. It supports campaigns across all verticals and environments, including gaming, shopping, utilities, and sports, with availability on desktop, mobile web, and in-app settings. Furthermore, Peak DSP provides a range of creative formats, such as rewarded video ads, playable ads, banners, native ads, text ads, HTML/Rich Media, and JavaScript tags, ensuring a comprehensive approach to engaging users effectively. With its innovative features and wide-ranging integrations, Peak DSP is well-positioned to meet the diverse needs of modern advertisers.

What is Kayzen?

Streamline your mobile programmatic operations by utilizing our innovative mobile in-house bidderâ„¢, which is specifically tailored for app developers and their technology partners to effectively oversee user acquisition and programmatic retargeting within their own teams. This enterprise-level software is immediately deployable, featuring a modular architecture that emphasizes key components, clear pricing, and quick implementation. Exclusively designed for mobile real-time bidding (RTB), it provides a straightforward way to configure your SKAN campaign mapping through a self-service interface, enabling you to convert anonymous audiences into clearly defined targets. By retaining insights about your target demographics within your organization, you can iterate more swiftly and gain a competitive edge. This capability empowers you to foster growth through effective user acquisition strategies while managing your retargeting efforts independently. Employ advanced optimization methods to exceed your marketing KPIs and improve your return on ad spend (ROAS), ensuring your campaigns achieve consistent success. Ultimately, taking control of your mobile programmatic strategy not only enhances performance and efficiency but also positions your organization for long-term profitability in a rapidly evolving digital landscape.

Media

Media

Integrations Supported

Integrations Supported

Adjust
AppsFlyer
Intuizi
Kochava
Singular
TUNE
mParticle

API Availability

API Availability

Pricing Information

Pricing models:
• CPM - Buy targeted impressions at large volumes
• CPV - Cost per View, buy in your defined CPV price at no risk
• CPI - Cost per Install. Buy with dynamic CPM/CPI using our prediction algorithm towards install, and pay the real bid on the second price auction
• CPLV - Cost per Landing Page View. Pay only for clicks that actually reach the landing page! Avoid click fraud & bounce rate.

No minimum or commitment.

Pricing Information

$1000 per month

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Peak DSP (by Edge 226)

Company Location

United States

Company Website

www.peak226.com

Company Facts

Organization Name

Kayzen

Date Founded

2018

Company Location

Germany

Company Website

kayzen.io

Categories and Features

Ad Server

Ad Inventory Management
Ad Optimization
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Rich Media Ad Serving
Video Ad Serving

Artificial Intelligence

For Sales
Predictive Analytics
Process/Workflow Automation
Rules-Based Automation

Big Data

Predictive Analytics

Demand Planning

Inventory Optimization

Mobile Marketing

In-App Marketing

Retargeting

Audience Targeting
Behavioral Targeting
Geo Targeting
Mobile Retargeting

Categories and Features

Display Advertising

Not specified

Retargeting

Audience Targeting
Behavioral Targeting
Mobile Retargeting
Personalization
Recommendation Engine

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