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What is Permutive?

Permutive has developed an innovative Audience Activation Platform that adeptly links publishers with advertisers in an ever-evolving advertising ecosystem. This platform gives publishers the ability to leverage their audience data for monetization, while also granting advertisers the tools needed for precise targeting, all within a privacy-first framework. Our data platform is designed specifically for publishers and includes two key products that facilitate real-time data collection, analysis, and activation. With your in-depth understanding of your audience, you can utilize Permutive to broaden your reach, refine your audience segments, and improve your advertising inventory. The insights derived from first-party data can significantly enhance your data-driven advertising revenue, potentially increasing it by four times. Exclusively crafted for the needs of publishers, Permutive harnesses edge processing technology, which executes data calculations on the originating device rather than depending on the cloud, creating a faster, more scalable, and privacy-conscious platform. This cutting-edge method not only boosts operational efficiency but also guarantees the protection of user data, fostering trust in the advertising process. Ultimately, Permutive is reshaping how publishers and advertisers interact in a privacy-centric manner.

What is EasyDMP?

A Data Management Platform, or DMP, acts as a centralized tool for analyzing and leveraging vast amounts of prospect and customer data in real-time. Our DMP is delivered as a Software as a Service (SaaS) solution hosted on remote servers, offering a cost-effective method for managing interactions with both potential and current customers who engage with your brand. By adopting a DMP, you can simultaneously achieve various goals, including enhancing client insights, personalizing the experiences of website visitors, and improving targeting and campaign performance to maximize your return on investment. Equipped with a clear data dictionary, our platform allows for efficient data extraction from your Customer Relationship Management (CRM) system and other sources, which aids in creating comprehensive profiles, segments, and combinations that enrich your understanding of prospects and customers alike. Squadata's Data Management Platform enables you to send timely and relevant messages to specific groups, thereby boosting engagement and effectiveness in your marketing efforts. Examples of practical applications include strategies aimed at reducing contract cancellations and curbing shopping cart abandonment, illustrating the adaptability and advantages of our DMP solution. This all-encompassing strategy not only enhances customer interactions but also significantly increases the value delivered to your business, ensuring that you stay competitive in a rapidly changing market. Ultimately, investing in a robust DMP can transform your data handling capabilities, leading to more informed decision-making and improved overall performance.

Media

Media

Integrations Supported

Decentriq
Eyeota
Zephr

Integrations Supported

Decentriq
Eyeota
Zephr

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Permutive

Date Founded

2014

Company Location

United Kingdom

Company Website

www.permutive.com

Company Facts

Organization Name

Squadata

Company Location

France

Company Website

www.squadata.net/en/data-management-platform/

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

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