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What is Permutive?

Permutive has developed an innovative Audience Activation Platform that adeptly links publishers with advertisers in an ever-evolving advertising ecosystem. This platform gives publishers the ability to leverage their audience data for monetization, while also granting advertisers the tools needed for precise targeting, all within a privacy-first framework. Our data platform is designed specifically for publishers and includes two key products that facilitate real-time data collection, analysis, and activation. With your in-depth understanding of your audience, you can utilize Permutive to broaden your reach, refine your audience segments, and improve your advertising inventory. The insights derived from first-party data can significantly enhance your data-driven advertising revenue, potentially increasing it by four times. Exclusively crafted for the needs of publishers, Permutive harnesses edge processing technology, which executes data calculations on the originating device rather than depending on the cloud, creating a faster, more scalable, and privacy-conscious platform. This cutting-edge method not only boosts operational efficiency but also guarantees the protection of user data, fostering trust in the advertising process. Ultimately, Permutive is reshaping how publishers and advertisers interact in a privacy-centric manner.

What is Helios Data?

Helios Data employs a unique governance strategy that leverages secure enclave technology and digital contracts, monitored by algorithmic "fingerprints," to ensure safe and effective data analysis and processing. This pioneering method allows businesses dealing with personal or sensitive data, along with their analytical partners, to confidently resume and broaden their data-driven analytical and monetization initiatives in a financially sustainable way. By significantly mitigating the risks linked to data sharing and utilization, organizations can effectively decrease their costs associated with data monetization while simultaneously increasing the value extracted from their personal and sensitive data assets. This approach rejuvenates business models and reveals new revenue streams that may have previously been hindered by fears surrounding data protection and privacy. Furthermore, the introduction of digital contract governance enhances the accuracy and immediate enforcement of agreements that would normally be passive legal documents or data processing contracts. The integration of "confidential compute" secure enclave technology guarantees strong protection for data-in-use, ensuring that information remains secure from leaks, loss, exposure, misuse, or misdirection, thereby strengthening trust in data management practices. Overall, Helios Data's strategy not only improves security but also empowers organizations to fully realize the potential of their data, allowing them to thrive in a competitive market. With such advancements, businesses can confidently navigate the complexities of data governance while unlocking substantial growth opportunities.

Media

Media

Integrations Supported

Databricks
Decentriq
Eyeota
Zephr

Integrations Supported

Databricks
Decentriq
Eyeota
Zephr

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Permutive

Date Founded

2014

Company Location

United Kingdom

Company Website

www.permutive.com

Company Facts

Organization Name

Helios Data

Company Location

United States

Company Website

www.heliosdata.com

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Categories and Features

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