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What is Permutive?

Permutive has developed an innovative Audience Activation Platform that adeptly links publishers with advertisers in an ever-evolving advertising ecosystem. This platform gives publishers the ability to leverage their audience data for monetization, while also granting advertisers the tools needed for precise targeting, all within a privacy-first framework. Our data platform is designed specifically for publishers and includes two key products that facilitate real-time data collection, analysis, and activation. With your in-depth understanding of your audience, you can utilize Permutive to broaden your reach, refine your audience segments, and improve your advertising inventory. The insights derived from first-party data can significantly enhance your data-driven advertising revenue, potentially increasing it by four times. Exclusively crafted for the needs of publishers, Permutive harnesses edge processing technology, which executes data calculations on the originating device rather than depending on the cloud, creating a faster, more scalable, and privacy-conscious platform. This cutting-edge method not only boosts operational efficiency but also guarantees the protection of user data, fostering trust in the advertising process. Ultimately, Permutive is reshaping how publishers and advertisers interact in a privacy-centric manner.

What is NEXD?

Your audience has become disenchanted with uninspired and subpar advertisements, making it clear that the digital advertising landscape is in dire need of revolutionary change. Recognizing this gap, we have developed a cutting-edge solution that redefines how brands engage with consumers. Our state-of-the-art advertising technology enables seamless connections with your audience across multiple devices, ensuring a smooth and interactive experience. By incorporating video game technology into our platform, we guarantee that your interactive ads function flawlessly and load promptly. Our ad files are refined through WebGL, which allows us to avoid the high costs associated with larger HTML5 files, thus freeing up more of your budget to enhance visibility for your ads. Effortlessly oversee your advertising campaigns on all major platforms using our flexible, tag-based publishing system, giving you the ability to track impressions and accurately assess your ads' effectiveness. From the beginning, we have aligned our practices with Google’s Core Web Vitals, reinforcing our dedication to quality and performance. Moreover, our technology employs a unique processing unit, which facilitates high performance for content publishers. Through these innovations, we are not only improving the advertising experience but also establishing a new benchmark for effective digital engagement. As we continue to evolve, we remain committed to staying ahead of industry trends, ensuring that your advertising strategies are both innovative and impactful.

Media

Media

Integrations Supported

Decentriq
Eyeota
Zephr

Integrations Supported

Decentriq
Eyeota
Zephr

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Permutive

Date Founded

2014

Company Location

United Kingdom

Company Website

www.permutive.com

Company Facts

Organization Name

NEXD

Company Location

Estonia

Company Website

www.nexd.com

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Categories and Features

Application Development

Access Controls/Permissions
Code Assistance
Code Refactoring
Collaboration Tools
Compatibility Testing
Data Modeling
Debugging
Deployment Management
Graphical User Interface
Mobile Development
No-Code
Reporting/Analytics
Software Development
Source Control
Testing Management
Version Control
Web App Development

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