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What is Perpetua?

Perpetua delivers advanced growth optimization and reporting solutions tailored for the leading eCommerce enterprises worldwide. Utilizing this platform, brands and sellers can set strategic goals and depend on Perpetua's top-tier, continuous optimization engine for tactical execution. With seamless integrations with major retailers like Amazon, Walmart, Target, Instacart, and Google Ads, brands are positioned to maximize visibility and achieve comprehensive engagement throughout the customer journey. By leveraging Perpetua, you can initiate campaigns that are not only efficient but also driven by performance, while the platform's smart reporting features highlight the essential metrics required to effectively assess the return on your advertising investments. Furthermore, Perpetua equips advertisers with a range of tools that span the entire sales funnel, including access to Amazon DSP (which encompasses OTT, OLV, and dynamic display ads), as well as influencer marketing and editorial content, all achievable with just a few clicks. This streamlined approach ensures that brands can maintain a competitive edge in the ever-evolving eCommerce landscape.

What is AdRazor?

Who is the target audience? Anyone engaged in advertising on Amazon, whether they handle it independently, utilize automated tools, or collaborate with an advertising agent. What issue does it address? AdRazor simplifies the process of optimizing Amazon ad campaigns, making it more manageable for users. Since Amazon restricts detailed data access to a 60-day window, relying solely on their tools can hinder profit maximization. With AdRazor, users can thoroughly examine their full advertising history through advanced filtering and sorting options, enabling this in-depth analysis to be completed in mere moments. Routine upkeep requires only a few minutes each week, making it efficient. AdRazor interprets the data as Amazon does and presents the findings using a color-coded traffic-light system. This feature empowers users to make well-informed decisions backed by a comprehensive visual overview of their past performance across all search terms. Ultimately, AdRazor transforms advertising on Amazon into a more strategic and data-driven endeavor.

Media

Media

No images available

Integrations Supported

Amazon
Amazon Ads
8fig
Roundel

Integrations Supported

Amazon
Amazon Ads

API Availability

API Availability

Pricing Information

$250 per month

Pricing Information

Pricing not provided

Supported Platforms

SaaS
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

Perpetua Labs

Date Founded

2017

Company Location

United States

Company Website

perpetua.io

Company Facts

Organization Name

AdRazor

Date Founded

2024

Company Location

United Kingdom

Company Website

adrazor.net

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Task Management

Amazon Seller Tools

Alerts / Notifications
Analytics / Reporting
Campaign Management
Competitor Analysis
Conversion / ROI Tracking
Keyword Tracking / Research
PPC Ads Management

Campaign Management

Channel Management
Multi-Campaign

eCommerce Tools

Not specified

Keyword Research

Not specified

PPC

Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking

Professional Services Automation

Portfolio Management

Search Engine Marketing (SEM)

Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Keyword Research Tools
Keyword Tracking

Categories and Features

PPC

Not specified

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