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What is Persana AI?

Persana AI's innovative engine merges analytics from past email campaigns, CRM data, proprietary information, and publicly available data sources. Instantly notify your team when potential interest is detected, such as when a lead browses the company website or secures funding. Streamline the data integration process from various sales platforms to promote usability and efficiency. By minimizing distractions from monotonous tasks, your team can dedicate more time to selling, significantly boosting sales productivity. Focus on the most promising leads to drive success while enhancing your understanding of customer behaviors through seamless integrations. This consolidation of data from multiple sales tools fosters a cohesive strategy that empowers your team to meet their objectives with greater effectiveness, ultimately elevating overall performance and results.

What is Clay?

Clay is an AI-powered go-to-market platform designed to help organizations identify potential customers, enrich business data, and automate sales and marketing operations. The software combines a marketplace of more than 200 data providers with AI research agents and configurable workflow automation tools. Its prospecting capabilities enable users to identify companies and contacts based on attributes such as industry, employee count, job title, technology usage, and hiring activity. Waterfall enrichment searches multiple data sources to retrieve contact information, company details, and other business intelligence when individual providers have incomplete records. Claygent, the platform's AI research agent, can investigate websites, analyze company information, and collect custom data points that are not readily available through traditional databases. The platform supports account research, total addressable market identification, lead qualification, territory planning, and account-based marketing workflows. Its automation capabilities allow users to build processes for enriching inbound leads, scoring prospects, assigning sales representatives, and updating CRM records. Signal monitoring tools help teams identify relevant events such as employment changes, company growth, funding activity, and other developments that may indicate sales opportunities. Clay integrates with Salesforce, HubSpot, data warehouses, advertising platforms, and external applications through native integrations, APIs, and webhooks. The platform also provides audience management, outbound sequencing, advertising audience synchronization, and tools for creating personalized sales outreach. Its combination of data infrastructure, AI agents, and workflow orchestration enables revenue teams to manage prospect research, customer data maintenance, and campaign execution within a centralized environment.

Media

Media

Integrations Supported

Apollo
HubSpot CRM
Icypeas
La Growth Machine
Outreach
Salesforce
Salesloft

Integrations Supported

Apollo
HubSpot CRM
Icypeas
La Growth Machine
Outreach
Salesforce
Salesloft
APIVoid
Adapt
Bright Data
Claude
DeBounce
Google
Grok Bot
Nimbler
OpenAI
Salesmotion
Snowflake
Summit
Swordfish

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$185/month
Access 150+ databases of leads and company research - without subscribing to a single external plan. Just pay for what you use with Clay credits. If you already have external plans with a provider, you can still use them on Clay for free!.
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
On-Site Training

Company Facts

Organization Name

Persana AI

Company Website

www.persana.ai/

Company Facts

Organization Name

Clay

Date Founded

2017

Company Location

United States

Company Website

www.clay.com

Categories and Features

AI Sales Assistants

Not specified

AI Sales Tools

Not specified

AI SDR

Not specified

Categories and Features

AI Email Writers

Not specified

AI GTM

Not specified

AI Sales Agents

Not specified

AI Sales Tools

Not specified

AI SDR

Not specified

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

Go-To-Market

Not specified

Lead Generation

Contact Discovery
Contact Import/Export
Lead Nurturing
Lead Scoring
Lead Segmentation
Prospecting Tools
Visitor Identification

Sales Prospecting

Not specified

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