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What is Personalize?

Boost the effectiveness of your email and marketing campaigns by customizing them to meet individual preferences, which could potentially lead to a doubling of your response rates. By utilizing real-time data, you can precisely target customers based on their main interests, subsequently increasing your marketing revenue. Personalize assesses the online behaviors of each contact in your database to identify their primary interests. Our sophisticated AI technology evaluates various metrics, such as the duration spent on a webpage, frequency of visits, and recency of interactions, providing immediate insights. With Personalize, you can effectively identify what captures each customer's interest at any given moment, allowing you to showcase the most relevant products or services right when they are most needed. This targeted approach not only enhances your sales and marketing strategies but also amplifies the revenue potential from your current customer base, ensuring that every outreach is impactful and significant. Ultimately, embracing this level of personalization can transform your marketing efforts into a more successful and engaging experience for your clients, fostering long-term relationships and loyalty. By prioritizing individual preferences, you can create a distinctive connection that resonates with your audience.

What is ADARA Cortex?

ADARA Cortex signifies a groundbreaking evolution in our array of data solutions, delivering essential insights into traveler behavior that empower hyper-personalization in all digital marketing efforts. This cutting-edge platform leverages real-time travel intentions and consumer preferences gathered from a vast network of over 850 million active traveler profiles within ADARA’s Data Co-op, emphasizing interactions that extend beyond the immediate reach of your brand. By enhancing digital marketing initiatives, ADARA Cortex significantly boosts return on investment across various consumer engagement platforms, such as programmatic advertising, search engines, social media, television, email campaigns, and websites. As a prime example, one major airline employed ADARA's data to enhance the efficiency of its bidding strategies in paid Google Search campaigns, leading to an impressive 29% decrease in cost-per-acquisition and an astonishing 95% increase in click-through rates for unbranded search terms. Additionally, ADARA Cortex provides a personalized data experience through the Cortex Catalog, a user-friendly self-service platform designed for users to discover, evaluate, and activate the data sets that align with their unique needs. This comprehensive approach to data application not only simplifies marketing strategies but also equips brands with the tools necessary to effectively seize new travel trends. Ultimately, ADARA Cortex sets a new standard in the industry by merging advanced analytics with actionable insights.

Media

Media

Integrations Supported

AWS Marketplace
Axis LMS
Hedgehog

Integrations Supported

AWS Marketplace
Axis LMS
Hedgehog

API Availability

Has API

API Availability

Has API

Pricing Information

$69 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Human

Date Founded

2015

Company Location

United States

Company Website

ai.human.marketing/

Company Facts

Organization Name

ADARA

Date Founded

2005

Company Location

United States

Company Website

adara.com/cortex/

Categories and Features

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Categories and Features

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

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