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What is Personas?

Cut your prospecting time in half while achieving exceptional results. By focusing on the distinct personas of your business, you can significantly increase the number of qualified meetings, optimize your prospecting processes, and enhance your revenue generation. Keep your outbound strategy effective and efficient with a precisely targeted lead generation platform that smoothly integrates with your existing sales tools. Acquire only the leads that fit your ideal customer profile by employing criteria such as company size, technology utilization, online presence, and organizational structures. These leads are automatically directed into your customized sales engagement campaigns, allowing you to eliminate tedious tasks that burden your sales team, such as managing spreadsheets, cleaning lists, and deduplicating leads. Personas provides sales representatives with the opportunity to save between 10 to 22 hours each week compared to conventional manual lead selection methods. Experience a cohesive platform tailored for efficient lead management, as Personas maintains two-way synchronization with Salesforce, HubSpot, Outreach, and other essential tools, ensuring your lead data is always up-to-date. It smartly prevents the acquisition of leads already present in your CRM, contributing to a clean and well-organized database. By utilizing this platform, your sales force will be empowered to dedicate more time to selling rather than administrative duties, ultimately fostering increased success and productivity. Additionally, this enhanced focus on sales activities will further elevate your team's performance and drive impressive growth for your business.

What is Leadfwd?

Conventional cold calling is a thing of the past. With Leadfwd, you receive detailed company profiles for every lead, eliminating the need for another cold call. This extensive data saves you countless hours of monotonous research and enables direct engagement with your prospects. Not only will you discover who is visiting your website, but you'll also gain access to multiple channels for reaching out to them. These channels include phone numbers, email addresses, LinkedIn profiles, Twitter handles, as well as comprehensive company information. Understanding which businesses are accessing your site and who they are in contact with is crucial for crafting a successful ABM strategy. Leadfwd monitors your site traffic, providing a thorough overview of your lead generation efforts. You will gain insights into which campaigns yield the highest conversions, identify the sources generating the most traffic, and assess the effectiveness of your marketing strategy. By leveraging this information, you can refine your approach and improve your engagement rates significantly.

Media

Media

Integrations Supported

Salesforce
AdRoll
Adobe Marketo Engage
Facebook
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
HubSpot Sales Hub
LinkedIn
Mailchimp
Mixmax
Outreach
PersistIQ
Pipedrive
Salesloft
Sugar Sell
SuiteCRM
Yesware
Zapier

Integrations Supported

Salesforce
AdRoll
Adobe Marketo Engage
Facebook
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
HubSpot Sales Hub
LinkedIn
Mailchimp
Mixmax
Outreach
PersistIQ
Pipedrive
Salesloft
Sugar Sell
SuiteCRM
Yesware
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

$500 per month
Free Trial Offered?
Free Version

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Personas

Date Founded

2014

Company Location

United States

Company Website

www.gopersonas.com

Company Facts

Organization Name

Leadfwd

Date Founded

2006

Company Location

United States

Company Website

leadfwd.com

Categories and Features

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Sales Enablement

Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management

Sales Engagement

CRM Integration
Call Scripts / Call Steps
Email Sequences
Email Tracking / Automation
Lead Management
Reporting / Analytics
Sales / Voice Dialer
Sales Automation
Search
Task Management
Templates
Workflow Management

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

Data Mining

Data Extraction
Data Visualization
Fraud Detection
Linked Data Management
Machine Learning
Predictive Modeling
Semantic Search
Statistical Analysis
Text Mining

Lead Capture

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Sales Engagement

CRM Integration
Call Scripts / Call Steps
Email Sequences
Email Tracking / Automation
Lead Management
Reporting / Analytics
Sales / Voice Dialer
Sales Automation
Search
Task Management
Templates
Workflow Management

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

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