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What is Perx Lifestyle Marketing Platform?

Perx Technologies, headquartered in Singapore, is at the forefront of developing a Lifestyle Marketing SaaS Platform aimed at transforming the way large enterprises and digital-native companies engage with their customers, shifting from mere transactional interactions to nurturing deeper, more meaningful relationships in the current digital environment. This cutting-edge platform enables businesses to effectively guide and motivate customer behaviors, making the process of incentivizing these actions through personalized rewards incredibly efficient. Companies are keen to create mobile-first revenue opportunities by evolving into two-sided marketplaces. With the Perx Lifestyle Marketing Platform, businesses can not only enhance customer engagement but also establish a commerce marketplace in less than 30 days, allowing them to emerge as significant players in the mobile-first advertising tech space. Catering to a wide array of prominent regional and international brands, this platform empowers organizations of various sizes to leverage customer interactions by designing tailored, captivating, and revenue-generating digital experiences that appeal to millions of consumers globally. As businesses navigate the complexities of the swiftly changing digital economy, the necessity and relevance of such innovative platforms are set to increase exponentially. Ultimately, this evolution signifies a crucial shift in how brands connect with and understand their customers in a digital-first world.

What is Experian Mosaic?

Consumers possess distinct preferences, and they anticipate that brands will acknowledge and cater to these needs. To forge meaningful connections with consumers and surpass the competition, marketers must prioritize reaching the right audience with compelling messages designed to engage rather than just inform. Implementing a data-driven strategy that goes beyond basic demographic information to include behavioral, lifestyle, and attitudinal insights enables successful marketers to cultivate stronger relationships with their target demographic. The user-friendly Mosaic® USA consumer segmentation tool from Experian, which evaluates 126 million households and incorporates 650 lifestyle and interest factors, allows marketers to effectively pinpoint and connect with their desired audience on a personal scale. By segmenting the U.S. market into 19 overarching categories and 71 specialized types, Mosaic provides essential insights that assist in forecasting the behaviors, attitudes, and preferences of the most valuable customers. This strategic approach empowers marketers to customize their communication through preferred channels, ensuring that their messaging resonates deeply and fosters enduring relationships with consumers. Ultimately, leveraging such extensive data not only enhances brand loyalty and customer satisfaction but also paves the way for sustained business growth in an ever-competitive market. By continuously analyzing and adapting to consumer needs, brands can maintain relevance and thrive in the long run.

Media

Media

Integrations Supported

Amazon Web Services (AWS)
Experian Consumer View
Mambu
Oracle Cloud Infrastructure

Integrations Supported

Amazon Web Services (AWS)
Experian Consumer View
Mambu
Oracle Cloud Infrastructure

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Perx Technologies

Date Founded

2016

Company Location

Singapore

Company Website

www.perxtech.com

Company Facts

Organization Name

Experian

Date Founded

1980

Company Location

United States

Company Website

www.experian.com/marketing-services/mosaic

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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