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What is Phaedon?

Phaedon is a loyalty, customer experience, and marketing analytics company focused on helping brands build emotional loyalty and turn customer engagement into business growth. The company supports brands at every stage of loyalty maturity, from launching a first program to scaling global loyalty operations. Phaedon’s approach goes beyond basic engagement by helping companies understand why customers stay and how to act on that understanding. Its services combine loyalty strategy, program design, customer experience transformation, marketing analytics, AI, predictive analytics, GenAI tools, and execution. Phaedon’s human-centered, AI-powered approach helps brands use customer data to create more personalized experiences and spark deeper participation. The company helps organizations design experiences that customers and employees value by blending insights, strategy, and flexible technology. Its Loyalty Strategy and Program Design solution focuses on emotional connections, personalization, and data-driven loyalty outcomes. Customer Experience Transformation helps align operations, technology, and organizational structure around customer and employee engagement. Marketing Analytics and AI helps uncover audience insights, generate actionable learnings, and optimize business outcomes. Tally, Phaedon’s SaaS loyalty platform, supports configurable loyalty programs across travel, hospitality, and retail with promotions, rules, rewards orchestration, customer-level modeling, segmentation, real-time data ingestion, activation, enterprise-grade security, compliance, and scale. By combining emotional loyalty strategy, Tally, customer experience transformation, analytics, AI, and program execution, Phaedon helps brands create loyalty experiences that build brand love and revenue impact.

What is Antavo?

Established in London by four co-founders from Hungary, Antavo embarked on its mission in 2012 with the support of Seedcamp, later shifting its focus on product offerings in 2015. Since that pivotal year, the company has successfully attracted investments, partnered with significant enterprise clients, and broadened its reach on a global scale. Currently, Antavo collaborates with prominent brands such as KFC, C&A, Benefit Cosmetics, Scandic, La Cage, Kathmandu, LuisaViaRoma, Flying Tiger, Peek & Cloppenburg, and Yara, while also catering to diverse sectors including travel, pharmaceuticals, and fashion. With multiple new loyalty programs launched, enhancements driven by customer feedback, and a commitment to company-wide growth, Antavo anticipates over a 30% increase in revenue year-on-year for 2024. As the company gears up for a Series B funding round in 2025, these strategic initiatives are expected to pave the way for further technological innovations and wider international expansion. In light of rising demand across various regions, Antavo has augmented its workforce across three continents, recently establishing a new team in North America. Moreover, the company has positioned itself as a leader in the loyalty industry by consistently offering valuable resources such as guides, eBooks, and comprehensive loyalty program assessments on its blog. Since 2022, it has also been releasing the Global Customer Loyalty Report, recognized as the definitive resource within the industry, underscoring its commitment to thought leadership. This ongoing dedication to innovation and excellence in customer engagement strategies has solidified Antavo's reputation as a trailblazer in the loyalty sector.

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Integrations Supported

Salesforce Agentforce Marketing
Bloomreach
Braze
Doxis
Emarsys
Fresh Relevance
Klaviyo
Magento Business Intelligence
Maitre'D POS
Microsoft Dynamics 365
Microsoft Power BI
Ometria
Poq
Pure360
Salesforce Agentforce Commerce
Salesforce Agentforce Service
Shopify
Shopify Plus
TCPOS
dotdigital Engagement Cloud

Integrations Supported

Salesforce Agentforce Marketing
Bloomreach
Braze
Doxis
Emarsys
Fresh Relevance
Klaviyo
Magento Business Intelligence
Maitre'D POS
Microsoft Dynamics 365
Microsoft Power BI
Ometria
Poq
Pure360
Salesforce Agentforce Commerce
Salesforce Agentforce Service
Shopify
Shopify Plus
TCPOS
dotdigital Engagement Cloud

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

There are two fees associated with Antavo:
1. Implementation Fee: The implementation fee is based on the effort required to implement your functional requirements. Antavo will prepare a Statement of Work with a detailed Resource Plan for the project. We provide a team of dedicated implementation specialists (Product Experts, Business Analysts, Testers, Solution Architects) to work with your team/SI partner to make the implementation effortless. - this is a one off fee in year 1 of the contract.
2. Antavo’s License Fee: The license fee is based on Active loyalty program members: members who have completed at least one action in the loyalty program in 365 days. e.g collect points, redeem points, participate in a contest, etc. Included in the license fee are: offer unlimited usage of our modules, APIs and SDKs. All new functionalities are auto-enabled without any extra license fee.
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Phaedon

Date Founded

2019

Company Location

United States

Company Website

www.wearephaedon.com

Company Facts

Organization Name

Antavo AI Loyalty Cloud

Date Founded

2017

Company Location

United Kingdom

Company Website

eu1.hubs.ly/H0508V60

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

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