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What is Phaedon?

Phaedon is a loyalty, customer experience, and marketing analytics company focused on helping brands build emotional loyalty and turn customer engagement into business growth. The company supports brands at every stage of loyalty maturity, from launching a first program to scaling global loyalty operations. Phaedon’s approach goes beyond basic engagement by helping companies understand why customers stay and how to act on that understanding. Its services combine loyalty strategy, program design, customer experience transformation, marketing analytics, AI, predictive analytics, GenAI tools, and execution. Phaedon’s human-centered, AI-powered approach helps brands use customer data to create more personalized experiences and spark deeper participation. The company helps organizations design experiences that customers and employees value by blending insights, strategy, and flexible technology. Its Loyalty Strategy and Program Design solution focuses on emotional connections, personalization, and data-driven loyalty outcomes. Customer Experience Transformation helps align operations, technology, and organizational structure around customer and employee engagement. Marketing Analytics and AI helps uncover audience insights, generate actionable learnings, and optimize business outcomes. Tally, Phaedon’s SaaS loyalty platform, supports configurable loyalty programs across travel, hospitality, and retail with promotions, rules, rewards orchestration, customer-level modeling, segmentation, real-time data ingestion, activation, enterprise-grade security, compliance, and scale. By combining emotional loyalty strategy, Tally, customer experience transformation, analytics, AI, and program execution, Phaedon helps brands create loyalty experiences that build brand love and revenue impact.

What is Kangaroo Rewards?

Enhance customer loyalty and drive business growth using Kangaroo Rewards, a premier omnichannel loyalty solution relied upon by numerous SMBs and Fortune 500 companies alike. Create highly personalized interactions through tailored rewards, automated marketing campaigns, and your dedicated branded application. Experience a significant increase in average order values, as customers feel appreciated, are encouraged to spend more, and return frequently. Simplify your operations with an easy setup process and professional support at your disposal. Our precise data insights are designed to refine your loyalty program, boost ROI, and generate substantial profits. Kangaroo seamlessly integrates with top-tier POS, eCommerce, and marketing platforms including Shopify, Lightspeed, Magento, and Mailchimp, ensuring a comprehensive approach to customer engagement. This integration allows businesses to leverage their existing systems while enhancing customer experiences.

Media

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Media

Integrations Supported

Salesforce Agentforce Marketing

Integrations Supported

BigCommerce
Constant Contact
Klaviyo
Lightspeed Retail
Magento
Mailchimp
Shopify
Weevi
WooCommerce

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$99/month
Kangaroo offers 3 different packages.
Price varies from $99 - $299 per month depending on package features. Monthly & annual subscriptions are available.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Phaedon

Date Founded

2019

Company Location

United States

Company Website

www.wearephaedon.com

Company Facts

Organization Name

Kangaroo Rewards

Date Founded

2012

Company Location

Canada

Company Website

get.kangaroorewards.com/customerloyalty/

Categories and Features

Customer Loyalty

Not specified

Loyalty Management

Not specified

Categories and Features

Contest

Blind Judging
Social Promotions
Sweepstakes

Customer Advocacy

Advocate Management
Campaign Management
Communication Management
Gamification
Referral Tracking
Reporting/Analytics
Rewards Program
Social Engagement

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Feedback Collection
Gamification

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Multi-Channel Collection
Survey Management
Text Analysis

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

eCommerce Marketing

Not specified

Employee Advocacy

Push / Email Notifications
Reporting / Analytics
Social Sharing Gamification
Tiered User Permissions

Gamification

Contest Management
Feedback Management
For Sales
Leaderboards / Activity Tracking
Performance Metrics
Rewards Management

Gift Card

Not specified

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

Marketing Automation

Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Segmentation
Social Marketing

Referral

Affiliate Marketing
Campaign Management
Contact Management
Employee Referral Management
Feedback Management
Loyalty Program
Referral Tracking
Rewards Management

SMS Marketing

MMS
Mass Texting
Message Personalization
Mobile Coupons
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

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