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What is Phaedon?

Phaedon is a loyalty, customer experience, and marketing analytics company focused on helping brands build emotional loyalty and turn customer engagement into business growth. The company supports brands at every stage of loyalty maturity, from launching a first program to scaling global loyalty operations. Phaedon’s approach goes beyond basic engagement by helping companies understand why customers stay and how to act on that understanding. Its services combine loyalty strategy, program design, customer experience transformation, marketing analytics, AI, predictive analytics, GenAI tools, and execution. Phaedon’s human-centered, AI-powered approach helps brands use customer data to create more personalized experiences and spark deeper participation. The company helps organizations design experiences that customers and employees value by blending insights, strategy, and flexible technology. Its Loyalty Strategy and Program Design solution focuses on emotional connections, personalization, and data-driven loyalty outcomes. Customer Experience Transformation helps align operations, technology, and organizational structure around customer and employee engagement. Marketing Analytics and AI helps uncover audience insights, generate actionable learnings, and optimize business outcomes. Tally, Phaedon’s SaaS loyalty platform, supports configurable loyalty programs across travel, hospitality, and retail with promotions, rules, rewards orchestration, customer-level modeling, segmentation, real-time data ingestion, activation, enterprise-grade security, compliance, and scale. By combining emotional loyalty strategy, Tally, customer experience transformation, analytics, AI, and program execution, Phaedon helps brands create loyalty experiences that build brand love and revenue impact.

What is Lobyco?

Lobyco presents a cutting-edge, modular SaaS solution hosted in the cloud, designed specifically for grocery and consumer-goods retailers to develop modern, data-driven customer loyalty initiatives, promotional campaigns, and efficient checkout experiences. This versatile platform empowers retailers to manage personalized loyalty programs, execute precise promotional efforts, and engage consumers through gamification elements such as games, challenges, and rewards, while also facilitating the issuance of digital vouchers and the oversight of “loyalty wallets” and “loyalty currencies.” Furthermore, it boasts powerful customer segmentation features and real-time offer delivery, which significantly boosts customer engagement. Retailers benefit from the ability to orchestrate promotions across multiple channels, allowing them to create campaigns that resonate with individual purchase patterns, demographic information, digital behaviors, and additional pertinent metrics. Its advanced segmentation functionalities enable retailers to easily define and export customer cohorts, enhancing targeted communication strategies. On the consumer front, Lobyco enriches the shopping experience through innovative features like collaborative shopping lists, digital flyers showcasing in-app promotions, meal planning recipes linked to selected ingredients, and even carbon dioxide tracking that promotes eco-friendly purchasing decisions. By offering a comprehensive array of tools, Lobyco not only optimizes retail operations but also significantly elevates the overall customer journey, making it an invaluable resource for modern retailers striving to meet evolving consumer demands. This holistic approach ensures that both retailers and consumers gain maximum benefit from their interactions within the platform.

Media

No images available

Media

Integrations Supported

Salesforce Agentforce Marketing

Integrations Supported

Salesforce Agentforce Marketing

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Phaedon

Date Founded

2019

Company Location

United States

Company Website

www.wearephaedon.com

Company Facts

Organization Name

Lobyco

Date Founded

2020

Company Location

Denmark

Company Website

www.lobyco.com

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

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