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What is Phaedon?

Phaedon is a loyalty, customer experience, and marketing analytics company focused on helping brands build emotional loyalty and turn customer engagement into business growth. The company supports brands at every stage of loyalty maturity, from launching a first program to scaling global loyalty operations. Phaedon’s approach goes beyond basic engagement by helping companies understand why customers stay and how to act on that understanding. Its services combine loyalty strategy, program design, customer experience transformation, marketing analytics, AI, predictive analytics, GenAI tools, and execution. Phaedon’s human-centered, AI-powered approach helps brands use customer data to create more personalized experiences and spark deeper participation. The company helps organizations design experiences that customers and employees value by blending insights, strategy, and flexible technology. Its Loyalty Strategy and Program Design solution focuses on emotional connections, personalization, and data-driven loyalty outcomes. Customer Experience Transformation helps align operations, technology, and organizational structure around customer and employee engagement. Marketing Analytics and AI helps uncover audience insights, generate actionable learnings, and optimize business outcomes. Tally, Phaedon’s SaaS loyalty platform, supports configurable loyalty programs across travel, hospitality, and retail with promotions, rules, rewards orchestration, customer-level modeling, segmentation, real-time data ingestion, activation, enterprise-grade security, compliance, and scale. By combining emotional loyalty strategy, Tally, customer experience transformation, analytics, AI, and program execution, Phaedon helps brands create loyalty experiences that build brand love and revenue impact.

What is Marigold Engage?

Enhance your relationships by implementing cross-channel messaging at every phase of the customer journey. Marigold Engage, formerly known as Selligent, offers a powerful, flexible, and customizable email marketing platform that enables businesses of all sizes to create and execute marketing campaigns, refine audience segments, design personalized offers and communications, optimize marketing strategies, increase conversion rates, and ultimately drive revenue growth. Connect with your customers at the perfect time and place by sending timely, automated, and individualized messages through various channels, including email, SMS, web, and social media. With AI-driven suggestions, you can improve conversions, boost engagement, and foster brand loyalty through machine learning techniques that offer real-time insights based on user behaviors and contextual data. Customize your communications by crafting messages that predict user actions, highlight offers based on previous interactions, and leverage your most valuable asset—your data—to its fullest potential. Moreover, utilizing these insights not only helps in building enduring customer relationships but also supports the long-term growth of your organization. By consistently engaging with customers through relevant and personalized content, you can create a more meaningful connection that translates into lasting loyalty.

Media

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Media

Integrations Supported

3radical Voco
Acquia CDP
Acxiom Real Identity
Attentive
Blotout
Cendyn Loyalty
Convertr
Cyclr
Lytics
Meltano
Mitto SMS
Salesforce Agentforce Marketing
Singer
Tatango
ViralSweep
Zephr
smsmode
stensul

Integrations Supported

3radical Voco
Acquia CDP
Acxiom Real Identity
Attentive
Blotout
Cendyn Loyalty
Convertr
Cyclr
Lytics
Meltano
Mitto SMS
Salesforce Agentforce Marketing
Singer
Tatango
ViralSweep
Zephr
smsmode
stensul

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Phaedon

Date Founded

2019

Company Location

United States

Company Website

www.wearephaedon.com

Company Facts

Organization Name

Marigold

Date Founded

2017

Company Location

United States

Company Website

meetmarigold.com/solution/marigold-engage/

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

Categories and Features

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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