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What is Phaedon?

Phaedon is a loyalty, customer experience, and marketing analytics company focused on helping brands build emotional loyalty and turn customer engagement into business growth. The company supports brands at every stage of loyalty maturity, from launching a first program to scaling global loyalty operations. Phaedon’s approach goes beyond basic engagement by helping companies understand why customers stay and how to act on that understanding. Its services combine loyalty strategy, program design, customer experience transformation, marketing analytics, AI, predictive analytics, GenAI tools, and execution. Phaedon’s human-centered, AI-powered approach helps brands use customer data to create more personalized experiences and spark deeper participation. The company helps organizations design experiences that customers and employees value by blending insights, strategy, and flexible technology. Its Loyalty Strategy and Program Design solution focuses on emotional connections, personalization, and data-driven loyalty outcomes. Customer Experience Transformation helps align operations, technology, and organizational structure around customer and employee engagement. Marketing Analytics and AI helps uncover audience insights, generate actionable learnings, and optimize business outcomes. Tally, Phaedon’s SaaS loyalty platform, supports configurable loyalty programs across travel, hospitality, and retail with promotions, rules, rewards orchestration, customer-level modeling, segmentation, real-time data ingestion, activation, enterprise-grade security, compliance, and scale. By combining emotional loyalty strategy, Tally, customer experience transformation, analytics, AI, and program execution, Phaedon helps brands create loyalty experiences that build brand love and revenue impact.

What is Open Loyalty?

Open Loyalty is a leading API-driven platform designed to implement large-scale gamified loyalty programs that enhance Customer Lifetime Value. Over the past seven years, we have partnered with over 100 enterprises across 43 nations, helping them cultivate enduring customer connections through the innovative use of gamification and personalized experiences. Renowned global names such as Heineken, JTI, limango, Intersport, and ALDO rely on Open Loyalty’s flexible architecture to incorporate loyalty mechanisms into their existing systems without the complications associated with developing solutions from the ground up. Our value proposition is anchored in three primary pillars: 1) Enhancing CLV: Foster long-term customer loyalty through engaging gamified strategies. 2) Optimizing ROI: Minimize dependency on discounts by employing captivating strategies that do not impact profit margins. 3) Effortless integration: Our API-first framework guarantees smooth integration within intricate technological environments. As a member of the OEX group, which comprises 15 companies and boasts €167.3M in revenue and €17.7M EBITDA for 2023, Open Loyalty has earned accolades from both Google and Deloitte for its capacity to scale and its readiness for enterprise-level deployment. This recognition underscores our commitment to delivering robust solutions that drive business success.

Media

No images available

Media

Integrations Supported

Salesforce Agentforce Marketing

Integrations Supported

Bloomreach
Braze

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

We charge based on the program’s active users.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Phaedon

Date Founded

2019

Company Location

United States

Company Website

www.wearephaedon.com

Company Facts

Organization Name

Open Loyalty

Date Founded

2017

Company Location

Poland

Company Website

www.openloyalty.io

Categories and Features

Customer Loyalty

Not specified

Loyalty Management

Not specified

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Customer Retention

Not specified

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

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