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What is Phasya?

Phasya has partnered with Tobii, a recognized leader in eye-tracking technology and an innovator in attention computing. Together, we leverage our combined expertise and extensive experience to deliver cutting-edge solutions tailored for the automotive industry and other sectors. Phasya has introduced the first all-encompassing software suite that evaluates a range of physiological and cognitive conditions, including drowsiness and stress, which can impact human performance. Our solutions are fundamentally based on the analysis of eye features and heart rate, which can be utilized independently or in tandem. Furthermore, we have the capability to integrate additional metrics such as respiratory rate, electrodermal activity, and vocal characteristics to enhance our evaluations. By keeping track of these physiological and cognitive states, we can uncover valuable insights into human performance and identify potential errors. Phasya offers a wide variety of products and services designed for monitoring physiological and cognitive states (PCSM), with a primary emphasis on developing advanced PCSM software. As we look to the future, our objective is to transform how these metrics are utilized to enhance the understanding of human interactions across diverse settings. This collaborative effort marks a significant step toward advancing the field of attention and performance analysis.

What is Brainsight?

Brainsight represents a cutting-edge platform that harnesses the power of artificial intelligence to predict attention and monitor eye movements, providing users with critical insights into the perception of visual content during the pivotal first moments of engagement, which in turn allows teams to fine-tune their designs before launching them. Users can easily upload images, videos, or URLs to receive instant feedback through various predictive eye-tracking visualizations, such as heatmaps and gaze plots, along with key performance indicators like Attention Score and Clarity Score, revealing where viewers are likely to direct their focus and how well essential elements communicate their intended messages, thereby reducing uncertainty and minimizing the reliance on costly live user testing. This adaptable platform accommodates a variety of content formats, including images, videos, scrolling user experiences, social media advertisements, display ads, and YouTube thumbnails, while offering AI-driven insights that highlight overlooked areas and suggest improvements for vital messaging, calls to action, and branding components. Moreover, the brand analytics feature transcends mere attention prediction by utilizing AI to monitor logos and text, facilitating the evaluation of brand visibility and audience engagement over time within video content, which ultimately enhances the efficacy of marketing strategies. Through this comprehensive approach, Brainsight equips businesses with the tools necessary for making informed decisions that can greatly enhance their visual communication effectiveness, fostering a deeper connection with their audience. Furthermore, the platform's user-friendly interface ensures that teams can seamlessly integrate these insights into their workflows, making it an invaluable resource for marketers and designers alike.

Media

Media

Integrations Supported

Integrations Supported

YouTube

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

€199 per month
Free Trial Offered?

Supported Platforms

Windows

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Phasya

Company Location

Belgium

Company Website

www.phasya.com

Company Facts

Organization Name

Brainsight

Date Founded

2022

Company Location

Netherlands

Company Website

www.brainsight.app/

Categories and Features

Medical Imaging

Data Import / Export
Diagnostic Reporting
Image Analytics

Categories and Features

Eye Tracking

Not specified

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