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What is Phlanx?

To grow your social media presence, consider teaming up with influencers from various regions around the world. Create collaborations with other brands to promote each other and increase your visibility. Keep track of all online mentions related to your brand as well as those of your competitors. Engage in social listening across a variety of platforms, including news sites, blogs, forums, and social media networks. Perform comprehensive audits of influencer accounts to verify the authenticity of their follower base and their engagement levels, ensuring they resonate with your brand's message. Assess YouTube channels by looking into their subscriber counts and interaction rates to judge their suitability for your brand. Analyze TikTok profiles for active user engagement and follower statistics to find the right influencers to represent your brand effectively. Regularly monitor engagement metrics on platforms like YouTube, Facebook, Instagram, and Twitter to ensure your audience stays engaged and invested, ultimately building a vibrant online community. Furthermore, it’s essential to frequently reassess your strategies to stay in tune with evolving trends and audience interests, which will allow your brand to remain relevant in a dynamic digital landscape. By maintaining a proactive approach, you can ensure your social media strategy continues to thrive.

What is Lefty?

Lefty stands out as a leading platform designed for influencer marketing, specifically aimed at distinguished lifestyle brands, providing brands and agencies with the tools needed to efficiently manage impactful influencer campaigns. It features comprehensive resources for talent discovery and qualification, relationship management, campaign reporting automation, performance measurement, and competitive landscape analysis. Users have the capability to search for influencers using specific keywords and apply filters based on factors like demographics, location, and personal interests. Furthermore, the platform allows users to rank their search results by metrics such as audience size, engagement rates, and overall relevance. Influencer evaluation includes considerations of fake follower ratios, audience demographics, and engagement metrics. In addition, Lefty aids brands in pinpointing influencers who share similarities with their existing brand ambassadors, thereby improving their marketing strategies and outreach efforts. With its data-driven approach, brands are empowered to make strategic decisions that enhance the effectiveness of their influencer partnerships, ultimately leading to more successful campaigns. This dedication to streamlined processes and insightful analytics positions Lefty as a vital resource in the ever-evolving landscape of influencer marketing.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

$25 per month
Free Trial Offered?
Free Version

Pricing Information

$590 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Phlanx Global

Date Founded

2017

Company Location

Australia

Company Website

phlanx.com

Company Facts

Organization Name

Lefty

Date Founded

2015

Company Location

France

Company Website

lefty.io

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

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