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What is Piano?

The Piano platform consists of four interrelated products that work together seamlessly. Analytics Piano Analytics functions as a robust suite for data collection and analysis. Although it competes with a range of all-encompassing marketing and behavioral analytics tools, it differentiates itself in compliance-heavy contexts by offering a variety of specialized features and unique datasets. Activation Piano Activation includes Composer, which is recognized as the leading experience rules engine worldwide, as well as VX, our dedicated platform for subscription-based commerce. Audience Our real-time customer data management system (CDP/DMP) enables sophisticated segmentation of both identified and anonymous users, facilitating the effortless export of customer segments to both Piano's tools and third-party systems. Amplifier Our suite of audience engagement tools covers management for organic and paid social media efforts, in addition to newsletters and push notifications. This set of solutions is specifically designed to elevate content that effectively channels traffic to owned and operated digital assets, ensuring sustained user engagement. Ultimately, the synergy of these four products fosters a holistic strategy for managing data and audiences, enhancing overall effectiveness and reach.

What is AddThis?

Transform your website visitors into dedicated customers using powerful tools that are trusted by more than 15 million websites. While AddThis is renowned for its stylish sharing buttons, it also features a wide range of free tools for websites, including list builders, link promotion, and suggested posts. This platform simplifies the process of spreading your content throughout the web. You can design engaging calls to action that direct visitors to key pages you want to showcase, making navigation easier for them. Furthermore, by integrating with your email service, you can seamlessly collect email addresses to build your subscriber list. Engaging your audience with tailored popular content that resonates with their interests has become increasingly straightforward. AddThis works harmoniously with leading CMS platforms like Google AMP and WordPress. Additionally, you can leverage AddThis ecommerce tools to reduce shopping cart abandonment, increase sales, and secure valuable leads. You also have the ability to segment your audience based on various criteria such as new versus returning visitors, their devices, locations, and social media sources, which enhances overall engagement. By analyzing these different audience groups, you can refine your marketing approaches to establish a deeper connection with your users, ultimately leading to better customer retention and satisfaction.

Media

Media

Integrations Supported

Accutics
Labrador CMS
Varify.io

Integrations Supported

AWeber
ActiveCampaign
Blogger
Campaign Monitor
Cloudflare
Commanders Act
Constant Contact
FuseCommander
GetResponse
HubSpot Customer Platform
Mad Mimi
Magento
Mailchimp
OnPrintShop
Shopify
TrustCommander
Tumblr

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Piano

Date Founded

2011

Company Location

United States

Company Website

piano.io

Company Facts

Organization Name

AddThis

Date Founded

2004

Company Location

United States

Company Website

www.addthis.com

Categories and Features

Categories and Features

Popular Alternatives

Popular Alternatives

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La Touche Musicale