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What is Piano?

The Piano platform consists of four interrelated products that work together seamlessly. Analytics Piano Analytics functions as a robust suite for data collection and analysis. Although it competes with a range of all-encompassing marketing and behavioral analytics tools, it differentiates itself in compliance-heavy contexts by offering a variety of specialized features and unique datasets. Activation Piano Activation includes Composer, which is recognized as the leading experience rules engine worldwide, as well as VX, our dedicated platform for subscription-based commerce. Audience Our real-time customer data management system (CDP/DMP) enables sophisticated segmentation of both identified and anonymous users, facilitating the effortless export of customer segments to both Piano's tools and third-party systems. Amplifier Our suite of audience engagement tools covers management for organic and paid social media efforts, in addition to newsletters and push notifications. This set of solutions is specifically designed to elevate content that effectively channels traffic to owned and operated digital assets, ensuring sustained user engagement. Ultimately, the synergy of these four products fosters a holistic strategy for managing data and audiences, enhancing overall effectiveness and reach.

What is Air360?

Air360 is a comprehensive tool for digital experience analytics specifically designed for conversion rate optimization (CRO). This software aids in deciphering user actions on your website while uncovering previously unnoticed behaviors. Our emphasis is on providing user-friendly analytics tools that deliver actionable insights, enabling you to enhance your website efficiently and significantly increase your conversion rates. With Air360, optimizing your CRO process becomes straightforward and efficient: * No coding or tagging is necessary * You can segment users according to your preferences * A complete set of features is available to explore user behavior in depth * Additionally, our team of CRO experts is ready to assist you throughout the journey, ensuring you maximize your platform's potential. This level of support enhances your ability to make informed decisions based on real user data.

Media

Media

Integrations Supported

Accutics
Labrador CMS
Varify.io

Integrations Supported

AB Tasty
Google Chrome
Kameleoon
Looker
Microsoft Power BI
SFTPPlus
Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Sessions-based

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Piano

Date Founded

2011

Company Location

United States

Company Website

piano.io

Company Facts

Organization Name

Air360

Date Founded

2016

Company Location

Japan

Company Website

www.air360.io

Categories and Features

Categories and Features

Digital Analytics

Not specified

Digital Experience Platforms (DXP)

Alerts / Notifications
Personalization / Segmentation
Reporting / Analytics

Heatmap

Behavioral Mapping
Dashboard
Element Analytics
Embeddable Maps
For Sales
For Science
Territorial Mapping
Website Analytics

Session Replay

Mouse Tracking
Optimization Tools
Session Recording
User Experience Analysis
Visitor Segmentation

Web Analytics

Conversion Tracking
Form Analytics
Goal Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Time on Site Tracking
User Interaction Tracking

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