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What is Piano?

The Piano platform consists of four interrelated products that work together seamlessly. Analytics Piano Analytics functions as a robust suite for data collection and analysis. Although it competes with a range of all-encompassing marketing and behavioral analytics tools, it differentiates itself in compliance-heavy contexts by offering a variety of specialized features and unique datasets. Activation Piano Activation includes Composer, which is recognized as the leading experience rules engine worldwide, as well as VX, our dedicated platform for subscription-based commerce. Audience Our real-time customer data management system (CDP/DMP) enables sophisticated segmentation of both identified and anonymous users, facilitating the effortless export of customer segments to both Piano's tools and third-party systems. Amplifier Our suite of audience engagement tools covers management for organic and paid social media efforts, in addition to newsletters and push notifications. This set of solutions is specifically designed to elevate content that effectively channels traffic to owned and operated digital assets, ensuring sustained user engagement. Ultimately, the synergy of these four products fosters a holistic strategy for managing data and audiences, enhancing overall effectiveness and reach.

What is Buxton Analytics Platform?

The launch of the Buxton Analytics Platform marks the beginning of a new age in customer analytics. This adaptable and mobile-friendly platform provides users with personalized analytics tools tailored to their specific roles, all while fostering a cohesive understanding of customers throughout the organization. It boasts a customizable interface that incorporates an ever-growing array of user-friendly applications. Leading the charge is SCOUT, Buxton’s flagship analytical mapping and management tool, which has received significant updates to its interface and features. Additionally, the platform is crafted for smooth operation on both desktop and mobile devices, allowing professionals to conveniently access crucial data for informed decision-making, whether they are in the office or working remotely. As organizations strive to comprehend the intricacies of customer behavior, this platform emerges as an essential asset for cultivating strategic insights and enhancing overall business performance. This innovation not only streamlines analytics but also empowers users to make data-driven decisions with confidence.

Media

Media

Integrations Supported

Accutics
Labrador CMS
Varify.io

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Piano

Date Founded

2011

Company Location

United States

Company Website

piano.io

Company Facts

Organization Name

Buxton

Date Founded

1994

Company Location

United States

Company Website

www.buxtonco.com

Categories and Features

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Marketing Analytics

Not specified

Mobile App Analytics

Not specified

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