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What is Piano?

The Piano platform consists of four interrelated products that work together seamlessly. Analytics Piano Analytics functions as a robust suite for data collection and analysis. Although it competes with a range of all-encompassing marketing and behavioral analytics tools, it differentiates itself in compliance-heavy contexts by offering a variety of specialized features and unique datasets. Activation Piano Activation includes Composer, which is recognized as the leading experience rules engine worldwide, as well as VX, our dedicated platform for subscription-based commerce. Audience Our real-time customer data management system (CDP/DMP) enables sophisticated segmentation of both identified and anonymous users, facilitating the effortless export of customer segments to both Piano's tools and third-party systems. Amplifier Our suite of audience engagement tools covers management for organic and paid social media efforts, in addition to newsletters and push notifications. This set of solutions is specifically designed to elevate content that effectively channels traffic to owned and operated digital assets, ensuring sustained user engagement. Ultimately, the synergy of these four products fosters a holistic strategy for managing data and audiences, enhancing overall effectiveness and reach.

What is Indicative?

Product managers, marketers, and business analysts utilize Indicative to enhance customer engagement, boost retention, and improve conversion rates. By integrating all your customer data sources, Indicative creates a comprehensive overview of your audience. This holistic perspective provides essential insights necessary for expanding your customer base, developing exceptional products, and driving sales growth. Additionally, Indicative offers a free plan that grants you access to its powerful behavioral analytics platform, accommodating up to 1 billion user actions each month, which is particularly beneficial for businesses looking to maximize their analytical capabilities without upfront costs. By leveraging these features, organizations can make data-driven decisions that lead to improved outcomes.

Media

Media

Integrations Supported

Accutics
Labrador CMS
Varify.io

Integrations Supported

Freshpaint
RudderStack
Salesforce
Segment
Stripe

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

$0.00
Standard, Free:
-1 billion user actions or events per month
-Full access to Indicative’s behavioral analysis platform
-Unlimited user seats
-Weekly webinar training with Indicative expert
-Quick integration using Segment, mParticle, Snowplow or Indicative library
-12 month data history
-OAuth with Google
-Email support

Pro, $950/month
Everything in Free plus:
-Unlimited data history
-Onboarding support with an Indicative Specialist
-2 personalized training sessions with your data
-Data export to Google BigQuery
-User roles and permissions
-Live chat support
-Additional training packages available
-Cancel anytime
-API access for User Segments - Coming Soon!

Enterprise, Custom

Everything in Pro, plus:
-> 1 billion user actions or events
-Dedicated Customer Success Manager (CSM)
-Priority access to tech support for troubleshooting
-Hands on training and ongoing analytics consulting
-Feature prioritization
-Custom data sources and destinations
-Custom Service Level Agreements (SLA)
-Advanced analytics support
-On site training
-Single tenancy, on prem, and private cloud deployments
-White labelling and custom domain
-SAML-based single sign-on (SSO)
-Annual or month-to-month contracts
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Piano

Date Founded

2011

Company Location

United States

Company Website

piano.io

Company Facts

Organization Name

Indicative

Date Founded

2014

Company Location

United States

Company Website

www.indicative.com

Categories and Features

Categories and Features

Big Data

Data Visualization

Business Intelligence

Ad Hoc Reports
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Trend / Problem Indicators
Visual Analytics

Customer Data Platforms (CDP)

Behavioral Analytics
Customer Profiles
Customer Segmentation
Data Integration
GDPR Compliance

Digital Analytics

Not specified

Marketing Analytics

A/B Testing
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Website Analytics

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Retention Tracking
Revenue Tracking

Product Analytics

Not specified

Web Analytics

Conversion Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
User Interaction Tracking

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