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What is Pixalate?

Pixalate is recognized as the leading platform dedicated to preventing fraud, improving privacy, and ensuring compliance analytics across connected TV (CTV), mobile apps, and websites. The programmatic supply chain poses significant trust and safety challenges for both advertisers and publishers alike. To address these issues, Pixalate has implemented a pre-bid blocking mechanism that successfully reduces invalid traffic (IVT) throughout CTV, mobile apps, and websites, leveraging a substantial network that includes over 5 million apps, 80 million domains, and 300 million OTT devices. The platform offers valuable analytics aimed at detecting fraud, protecting brands, and ensuring ad visibility while actively monitoring the expansive network of apps and domains to recognize more than 40 distinct types of IVT. Additionally, Pixalate has introduced Supply Path Quality (SPQ), marking the first analytics platform focused on optimizing supply paths regarding ad fraud and inventory quality, which is driven by a thorough examination of the Supply Chain Object (SCO) from the bitstream. The platform also features sophisticated technology designed to assess child-focused applications found in Google and Apple app stores, significantly broadening its array of tools. This pioneering strategy not only safeguards users but also contributes to creating a more transparent and trustworthy advertising environment, ultimately benefiting all stakeholders involved. Furthermore, by continuously innovating and adapting to new challenges, Pixalate reinforces its commitment to enhancing the integrity of digital advertising.

What is Ad Lightning?

Ad Lightning was founded with a distinct mission: to improve the advertising technology sector while being a trustworthy partner for our clients. We take this commitment very seriously. Our cutting-edge technology delivers proactive defense against harmful advertisements, conducts real-time website assessments, and provides essential insights into advertising networks, enabling publishers and exchanges to take control of their programmatic advertising strategies. Utilizing our patented site scanning technology, we generate synthetic audiences that mimic human behavior, which helps us collect vital information on ad quality and trace the sources of problematic ads. Our ad-blocking solution seamlessly fits into your existing advertising framework, overseeing every impression and effectively reducing risks from an array of potential threats. Our extensive blocklist tackles malware and other challenges that could jeopardize customer experience, result in data breaches, or conflict with your established standards. We protect all of your inventory with minimal impact on performance while ensuring a real-time update system that quickly detects and addresses new threats, thereby fostering a more secure advertising environment for every user. Furthermore, our dedication to continuous improvement ensures that we remain at the forefront of ad tech innovations, constantly adapting to the evolving landscape of digital advertising.

Media

Media

Integrations Supported

AdMedia
App Store
Criteo Commerce Growth
Google Play

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Pixalate

Date Founded

2012

Company Location

United States

Company Website

www.pixalate.com

Company Facts

Organization Name

Ad Lightning

Company Location

United States

Company Website

www.adlightning.com/product

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

Categories and Features

Click Fraud

Not specified

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