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What is Pixalate?

Pixalate is recognized as the leading platform dedicated to preventing fraud, improving privacy, and ensuring compliance analytics across connected TV (CTV), mobile apps, and websites. The programmatic supply chain poses significant trust and safety challenges for both advertisers and publishers alike. To address these issues, Pixalate has implemented a pre-bid blocking mechanism that successfully reduces invalid traffic (IVT) throughout CTV, mobile apps, and websites, leveraging a substantial network that includes over 5 million apps, 80 million domains, and 300 million OTT devices. The platform offers valuable analytics aimed at detecting fraud, protecting brands, and ensuring ad visibility while actively monitoring the expansive network of apps and domains to recognize more than 40 distinct types of IVT. Additionally, Pixalate has introduced Supply Path Quality (SPQ), marking the first analytics platform focused on optimizing supply paths regarding ad fraud and inventory quality, which is driven by a thorough examination of the Supply Chain Object (SCO) from the bitstream. The platform also features sophisticated technology designed to assess child-focused applications found in Google and Apple app stores, significantly broadening its array of tools. This pioneering strategy not only safeguards users but also contributes to creating a more transparent and trustworthy advertising environment, ultimately benefiting all stakeholders involved. Furthermore, by continuously innovating and adapting to new challenges, Pixalate reinforces its commitment to enhancing the integrity of digital advertising.

What is Hoopoz?

Hoopoz is a cutting-edge AI platform specifically engineered to monitor ad compliance, track affiliate advertisements, identify creators, and eliminate illegal competitor ads, particularly in regulated industries where non-compliance poses serious legal, financial, and performance risks. The platform continuously scans the marketplace to remove unauthorized advertisements while guaranteeing that compliant brands attain the visibility they deserve. When unethical competitors flood the market with misleading claims, lack of disclosures, harmful content, or deceptive advertising, the cost-per-click (CPC) often rises, resulting in compliant ads becoming less visible; Hoopoz automates the cleansing of such environments while maintaining user anonymity. This advanced system thoroughly evaluates every advertisement across a variety of key channels and platforms, including Meta, Google Ads, TikTok, YouTube, Instagram, X, Twitch, Facebook, Rumble, Kick, Snapchat, and LinkedIn. In addition, Hoopoz Defend meticulously scrutinizes all components, such as frames, audio tracks, captions, overlays, images, affiliate links, and creator posts, to pinpoint any violations of policies, missing FTC disclosures, unsafe health or financial claims, prohibited imagery, and brand mentions, thus fostering a safer advertising environment. By offering these extensive features, Hoopoz not only protects brands but also encourages a more transparent and accountable advertising ecosystem, ultimately benefiting both businesses and consumers alike.

Media

Media

Integrations Supported

AdMedia
App Store
Criteo Commerce Growth
Google Play

Integrations Supported

Facebook
Google Ads
Instagram
Kick
LinkedIn
Meta AI
Rumble
Snapchat
TikTok
Twitch
X (Twitter)
YouTube

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

€1,000 per month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Pixalate

Date Founded

2012

Company Location

United States

Company Website

www.pixalate.com

Company Facts

Organization Name

Hoopoz

Date Founded

2024

Company Location

Lithuania

Company Website

www.hoopoz.com

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

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