Planable vs. Employee Advocacy by Sprout Social

Planable serves as a collaborative hub designed for social media teams from both agencies and brands, enabling them to streamline content organization and production while enhancing the approval process. With the rise of tools like Google Docs, the demand for effective feedback mechanisms has remained high. To foster robust relationships and facilitate seamless communication, we have transformed the workflow for both brands and agencies. This innovative platform allows clients, team members, stakeholders, and departments to provide feedback and approve content effortlessly, all while visualizing it as if it were already live on their channels. The transparency of the platform ensures that what you see is precisely what gets published, eliminating any typos, changes, or errors, and removing the need for tedious copy-pasting. Our commitment to accuracy means that the final content is a true reflection of the approved version, ensuring confidence in every post.

Sprout Social’s Employee Advocacy platform enables organizations to amplify their social media presence by empowering employees to share branded content quickly and confidently, all while maintaining compliance with pre-approved messaging. This tool helps companies increase organic reach and brand awareness significantly, saving considerable advertising costs by harnessing earned media value generated through employee networks. Employees can share content effortlessly across major social platforms such as LinkedIn, X (formerly Twitter), Facebook, and Instagram using intuitive desktop and mobile applications. The platform allows organizations to draft message ideas, send targeted communications via newsletters or integrated workspaces like Microsoft Teams and Slack, and enable employees to explore relevant topics in their preferred languages. Gamification features boost engagement by rewarding participation, making advocacy fun and motivating. Employers gain access to detailed analytics that track shares, reach, earned media value, and connections to leads, web traffic, and event sign-ups, proving the ROI of advocacy efforts. Sprout Social supports flexible workflows and multilingual capabilities, accommodating the needs of global organizations. Backed by industry studies, the platform demonstrates how brand consistency through employee advocacy can increase revenue and talent pipeline growth. It is an essential solution for companies looking to turn their workforce into authentic brand ambassadors who can drive marketing impact organically. Overall, Sprout Social’s Employee Advocacy bridges the gap between internal communications and external brand promotion effectively and securely.