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What is PlayFilm?

PlayFilm has launched Smart Lead Generation, an advanced technology designed to help large organizations improve their lead generation via social media by leveraging a distinctive advertising format that merges Interactive Video with Artificial Intelligence. The Interactive Videos created by PlayFilm are carefully designed to enhance the mobile user experience, resulting in user engagement with advertisements that is ten times more effective, thus generating a treasure trove of data for our algorithms. These algorithms are capable of determining, with an impressive 90% accuracy, whether a user expresses genuine interest in the advertised product. Only when our AI and Machine Learning-driven system identifies significant user interest does it pass the lead to the sales team for follow-up. This cutting-edge methodology not only cultivates a strong partnership between us and our clients but also enables their sales teams to operate more efficiently, significantly boosting their sales conversion rates in the process. Consequently, this results in a more efficient workflow that benefits everyone involved in the advertising ecosystem, ultimately enhancing overall performance and satisfaction.

What is IDVx?

IDVx is an innovative offering from Infillion that provides a scalable and measurable premium interactive video experience, incorporating shoppable ads across multiple platforms, including CTV, desktop, and mobile. This cutting-edge solution allows advertisers to seamlessly combine high-impact creative visuals with efficient programmatic scaling without compromise. Drawing on Infillion’s exceptional interactive creative expertise and TrueX's 12+ years of proven performance, which boasts remarkable metrics in areas such as attention, brand lift, and conversion rates, IDVx establishes a new standard for video engagement within the industry. Tailored for digital and video marketers who concentrate on crucial performance metrics throughout the entire purchasing journey, IDVx significantly amplifies campaigns to enhance brand perception and purchasing intent, achieving notable statistics like a 2% interaction rate and exceeding 90% video completion benchmarks along with advantageous CPA figures. Furthermore, this revolutionary solution is poised to transform the ways advertisers connect with consumers through interactive video content, thereby fostering deeper engagement and driving superior results in marketing campaigns. Ultimately, IDVx stands at the forefront of a new era in advertising, ensuring that brands can effectively reach and resonate with their target audiences.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

PlayFilm

Date Founded

2014

Company Location

Spain

Company Website

playfilm.tv/

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/media/idvx/

Categories and Features

Interactive Video

Not specified

Categories and Features

Interactive Video

Not specified

Video Advertising

Not specified

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