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What is Playable Factory?

Playable Factory stands at the forefront of marketing innovation, delivering state-of-the-art interactive and playable advertising solutions designed to enhance user acquisition through diverse marketing strategies. Our expertise lies in the creation of mesmerizing 2D and 3D playable ads specifically crafted for mobile games, applications, and various brands. By integrating interactive videos and end cards, we add an engaging layer beyond traditional 15-30 second video ads, allowing users to experience the unique features and visuals of applications and websites directly. With the Gearbox tool, users can seamlessly create and perfect their own playable ads, keeping track of all versions in a centralized platform. These ads are ready to be launched across major ad networks, enabling marketers to track user interactions and gather essential insights into potential customers through an intuitive interface that requires no coding expertise. Every element of your ads can be customized, including visuals, levels, environments, characters, and much more! The creative opportunities are limitless, allowing for the development of countless distinctive playable iterations for your game or application, significantly boosting your marketing effectiveness. Overall, Playable Factory equips marketers with the tools needed to engage their audiences in ways that are more impactful than ever before, ultimately transforming how brands connect with their target market. With our innovative solutions, you can truly redefine your marketing strategy.

What is IDVx?

IDVx is an innovative offering from Infillion that provides a scalable and measurable premium interactive video experience, incorporating shoppable ads across multiple platforms, including CTV, desktop, and mobile. This cutting-edge solution allows advertisers to seamlessly combine high-impact creative visuals with efficient programmatic scaling without compromise. Drawing on Infillion’s exceptional interactive creative expertise and TrueX's 12+ years of proven performance, which boasts remarkable metrics in areas such as attention, brand lift, and conversion rates, IDVx establishes a new standard for video engagement within the industry. Tailored for digital and video marketers who concentrate on crucial performance metrics throughout the entire purchasing journey, IDVx significantly amplifies campaigns to enhance brand perception and purchasing intent, achieving notable statistics like a 2% interaction rate and exceeding 90% video completion benchmarks along with advantageous CPA figures. Furthermore, this revolutionary solution is poised to transform the ways advertisers connect with consumers through interactive video content, thereby fostering deeper engagement and driving superior results in marketing campaigns. Ultimately, IDVx stands at the forefront of a new era in advertising, ensuring that brands can effectively reach and resonate with their target audiences.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Playable Factory

Company Location

Turkey

Company Website

playablefactory.com

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/media/idvx/

Categories and Features

Advertising

Not specified

Gamification

Not specified

Interactive Video

Not specified

Categories and Features

Interactive Video

Not specified

Video Advertising

Not specified

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