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What is Playmatic?

Playmatic functions as a specialized video-advertising platform tailored for content and news websites, offering an array of engaging tools including interactive features, micro-site integrations, pop-up notifications and buttons, surveys, embedded forms, checkout functionality, multi-tiered scenarios, and standard pre-roll ads. With a robust network of over 8,000 websites, it achieves more than 20 million impressions each day, highlighting its extensive reach. The platform's remarkable effectiveness is evident as videos created through its services are retained in memory 51% better than non-interactive ones, while engagement and brand interactions double, and purchase intent soars by eight times compared to conventional pre-rolls. Engage Video ads, or Engageroll, lead to conversions that can increase by as much as 30%, a striking 40% rise in brand awareness, and viewer engagement that is eight times greater than traditional non-interactive advertisements. In addition, Playmatic simplifies the production process, allowing any video to be converted into an interactive format, which results in a threefold improvement in return on investment and heightened brand recognition when compared to typical ads. This innovative methodology not only grabs the audience's attention but also cultivates stronger relationships between brands and their customers, showcasing the potential for transformative advertising experiences. By leveraging such advanced tools, companies can enhance their marketing strategies significantly.

What is Airtory?

Airtory serves as an innovative Creative Management Platform designed for advertisers to quickly create impactful and engaging rich media display ads in just a few minutes. By utilizing Airtory's user-friendly interface for crafting rich media ads, you can captivate your target audience, achieve improved ROI, and enhance brand interaction. With over 500 templates available for desktop, mobile, native, and interactive video formats, our platform enables seamless integration with demand-side platforms (DSPs) and direct publishing channels. To sum it up, we represent a more efficient, cost-effective, and flexible solution in the realm of ad creation and monetization, ensuring that your advertising efforts yield maximum benefit while saving you time and resources. Additionally, our platform is constantly evolving to meet the changing needs of advertisers in a dynamic market.

Media

Media

Integrations Supported

Google Ad Manager
Google Ads
InMobi
MediaMath
Oracle Moat
The Trade Desk
Weborama
YouTube

Integrations Supported

Google Ad Manager
Google Ads
InMobi
MediaMath
Oracle Moat
The Trade Desk
Weborama
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Airtory doesn't require a minimum monthly spend commitment, unlike the majority of our competitors. You are able to access the platform for free, with no risk and you will be charged a CPM based on impression volume utilization.
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Playmatic

Company Location

Russia

Company Website

playmatic.video/

Company Facts

Organization Name

Airtory

Date Founded

2016

Company Location

United States

Company Website

www.airtory.com

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Creative Management

Billing & Invoicing
Client Management
Collaboration
File Sharing
Project Management
Task Management
Time Tracking

Landing Page

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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