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What is Playmatic?

Playmatic functions as a specialized video-advertising platform tailored for content and news websites, offering an array of engaging tools including interactive features, micro-site integrations, pop-up notifications and buttons, surveys, embedded forms, checkout functionality, multi-tiered scenarios, and standard pre-roll ads. With a robust network of over 8,000 websites, it achieves more than 20 million impressions each day, highlighting its extensive reach. The platform's remarkable effectiveness is evident as videos created through its services are retained in memory 51% better than non-interactive ones, while engagement and brand interactions double, and purchase intent soars by eight times compared to conventional pre-rolls. Engage Video ads, or Engageroll, lead to conversions that can increase by as much as 30%, a striking 40% rise in brand awareness, and viewer engagement that is eight times greater than traditional non-interactive advertisements. In addition, Playmatic simplifies the production process, allowing any video to be converted into an interactive format, which results in a threefold improvement in return on investment and heightened brand recognition when compared to typical ads. This innovative methodology not only grabs the audience's attention but also cultivates stronger relationships between brands and their customers, showcasing the potential for transformative advertising experiences. By leveraging such advanced tools, companies can enhance their marketing strategies significantly.

What is EmailPlay?

EmailPlay acts as a video gating tool that facilitates the incorporation of email opt-in forms directly into YouTube videos hosted on different websites. This platform is particularly advantageous for content creators, educators, and coaches, enabling them to gather email subscribers seamlessly from their video materials without the necessity of re-uploading to expensive proprietary hosting options. Its array of features includes pre-roll, mid-roll, and post-roll email gates, functionalities for A/B testing, video popups, a skip option, and integrations with services like Mailchimp and ConvertKit, along with webhook support and comprehensive analytics for every video. Starting at only $10 per month, it offers an affordable solution for individuals aiming to expand their email subscriber lists efficiently. Ultimately, EmailPlay simplifies the engagement process for viewers, transforming them into valuable subscribers while enhancing the overall effectiveness of video content. This innovative approach not only boosts email collection but also enhances viewer interaction with the content.

Media

Media

No images available

Integrations Supported

YouTube
Oracle Moat
Weborama

Integrations Supported

YouTube
Kit
Mailchimp

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$10/month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Not specified

Company Facts

Organization Name

Playmatic

Company Location

Russia

Company Website

playmatic.video/

Company Facts

Organization Name

EmailPlay

Date Founded

2025

Company Location

United States

Company Website

emailplay.io

Categories and Features

Video Advertising

Not specified

Categories and Features

Lead Capture

Not specified

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