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What is Playmatic?

Playmatic functions as a specialized video-advertising platform tailored for content and news websites, offering an array of engaging tools including interactive features, micro-site integrations, pop-up notifications and buttons, surveys, embedded forms, checkout functionality, multi-tiered scenarios, and standard pre-roll ads. With a robust network of over 8,000 websites, it achieves more than 20 million impressions each day, highlighting its extensive reach. The platform's remarkable effectiveness is evident as videos created through its services are retained in memory 51% better than non-interactive ones, while engagement and brand interactions double, and purchase intent soars by eight times compared to conventional pre-rolls. Engage Video ads, or Engageroll, lead to conversions that can increase by as much as 30%, a striking 40% rise in brand awareness, and viewer engagement that is eight times greater than traditional non-interactive advertisements. In addition, Playmatic simplifies the production process, allowing any video to be converted into an interactive format, which results in a threefold improvement in return on investment and heightened brand recognition when compared to typical ads. This innovative methodology not only grabs the audience's attention but also cultivates stronger relationships between brands and their customers, showcasing the potential for transformative advertising experiences. By leveraging such advanced tools, companies can enhance their marketing strategies significantly.

What is Gan.ai?

Effortlessly create unique videos at scale for anyone by recording just once. Upload your video template and select the specific phrases you wish to customize. Our AI, Myna, will generate personalized video messages designed for each recipient. Research indicates that these tailored video messages are three times more likely to elicit responses. Moreover, 87% of marketers who leverage video content report seeing a favorable return on investment. Clients frequently observe a more than threefold increase in conversions compared to traditional video campaigns. Utilizing personalized video techniques allows businesses to boost brand recognition, increase viewership, enhance sharing, and improve overall engagement. Furthermore, you can craft custom landing pages and microsites that include built-in analytics and interactive features. With smooth native integrations, users can accomplish their tasks without the inconvenience of switching tabs or navigating away from their current page. This efficient method not only conserves time but also significantly enriches the user experience, making it more enjoyable and effective. Ultimately, embracing this innovative approach can transform how brands connect with their audience.

Media

Media

Integrations Supported

Axis LMS
Oracle Moat
Weborama
YouTube

Integrations Supported

Axis LMS
Oracle Moat
Weborama
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Playmatic

Company Location

Russia

Company Website

playmatic.video/

Company Facts

Organization Name

Gan.ai

Date Founded

2021

Company Location

United States

Company Website

gan.ai/

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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